Sofiya
Restaurants · San Francisco, CA
Business Summary
Sofiya is a restaurants business located at 1098 Sutter Street, San Francisco, CA, 94109, situated in SF's san francisco urban neighborhood area. With moderate to high foot traffic and strong digital presence (score: 60/100), the business has steady local market position in one of America's most competitive urban markets.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Dacha | 0m | 72/100 Strong | High |
| Ping Yang | 0.16km | 41/100 Weak | Medium |
| Colombini | 0.16km | 51/100 Average | Medium |
| Aria Korean Tapas | 0.16km | 37/100 Weak | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Revenue Range
Financial Overview
Market Analysis
Consumer Trends
Opportunities
- Build Instagram-worthy presentation for organic social media reach
- Create loyalty program targeting neighborhood regulars
- Expand into meal prep/subscription for remote workers
SWOT Analysis
Strengths
Internal advantages
- •Strong neighborhood reputation and word-of-mouth
- •Authentic concept appealing to diverse SF demographics
- •Established presence on 1098 Sutter Street
Weaknesses
Areas for improvement
- •High labor costs in SF market ($18.67 min wage)
- •SF commercial rent pressure ($65/sqft average)
- •Dependence on foot traffic vulnerable to weather/events
Opportunities
External potential
- •Tap into SF tourist traffic with curated local experiences
- •Build Instagram-worthy presentation for organic social media reach
- •Host pop-up events to build community engagement
Threats
External risks
- •Changing neighborhood demographics from gentrification
- •Competition from well-funded delivery-only kitchens
Strategic Recommendations
Quick Wins
Implement this week
Create simple website with menu, hours, and reservation link
Add online ordering via Square/Toast POS integration
Claim and optimize Google Business Profile with photos and hours
Growth Strategies
1-3 months
Create cooking classes or tasting events for community building
Partner with local breweries/wineries for exclusive offerings
Risks to Monitor
Ongoing vigilance
Over-reliance on third-party delivery platforms eroding margins (15-30% fees)
Lease expiration could bring significant rent increase
Startup Ideas
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Digital Score
Quick Stats
Contact Info
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