Phillies

Restaurants · San Francisco, CA

Business Summary

Phillies is a restaurants business located at 932 Geneva Avenue, San Francisco, CA, 94112, situated in SF's excelsior/outer mission residential area. With moderate local foot traffic and developing digital presence (score: 43/100), the business has significant growth potential in one of America's most competitive urban markets.

Location & Competitors

Loading map...
Neighborhood
Excelsior/Outer Mission residential
Foot Traffic
Moderate local
Parking
Good street parking
Transit Access
Muni K/T, Balboa Park BART
Nearby Landmarks
City College of SFBalboa Park

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Taqueria La Iguana Azul
0m
31/100
Weak
Medium
B&W Kitchen
0m
28/100
Weak
Medium
Bravo Pizza
0m
59/100
Average
High
Chifa Peruano Asian Restaurant
0m
40/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$1M-$2M
Price Range$$$
Est. Employees15-30
Growth PotentialVery High

Market Analysis

Market Size$3M-$8M local TAM
Target DemographicsRemote workers seeking neighborhood dining and coffee spots

Consumer Trends

SF tech layoffs shifting spending patterns toward affordable optionsAI/tech boom 2025-26 bringing new high-income residentsPlant-based and health-conscious menu items growing 20%+ YoY

Opportunities

  • Offer late-night service for underserved after-hours demand
  • Expand into meal prep/subscription for remote workers
  • Leverage proximity to tech campuses for corporate catering

SWOT Analysis

Strengths

Internal advantages

  • Prime Excelsior/Outer Mission residential location with moderate local foot traffic
  • Strong neighborhood reputation and word-of-mouth
  • Established presence on 932 Geneva Avenue

Weaknesses

Areas for improvement

  • Limited digital presence compared to competitors
  • High labor costs in SF market ($18.67 min wage)
  • Small footprint limiting capacity during peak hours

Opportunities

External potential

  • Build Instagram-worthy presentation for organic social media reach
  • Offer late-night service for underserved after-hours demand
  • Host pop-up events to build community engagement

Threats

External risks

  • Rising SF commercial rents threatening lease renewal
  • Economic downturn affecting discretionary spending

Strategic Recommendations

Quick Wins

Implement this week

Add online ordering via Square/Toast POS integration

Claim and optimize Google Business Profile with photos and hours

Register on Yelp, DoorDash, and UberEats with professional photos

Growth Strategies

1-3 months

Explore second location in complementary SF neighborhood

Build subscription/membership program for regular customers

Risks to Monitor

Ongoing vigilance

Over-reliance on third-party delivery platforms eroding margins (15-30% fees)

Lease expiration could bring significant rent increase

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Neighborhood Restaurants Discovery App

Hyperlocal app connecting SF residents with hidden gem restaurants spots in their neighborhood, featuring real-time availability and exclusive local deals.

2

Restaurants Analytics Platform

AI-powered analytics tool helping SF restaurants businesses optimize pricing, staffing, and inventory based on neighborhood foot traffic patterns and local events data.

Digital Score

43/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$1M-$2M
Digital Score43/100

Contact Info

932 Geneva Avenue, San Francisco, CA, 94112, 94112
Most popular

Unlock Full Analysis

Only 12% of businesses in this area have a growth strategy. Get a 20+ page deep-dive for Phillies — financials, competitors, and a step-by-step action plan.

Coming soon • Instant delivery in 5 minutes • Money-back guarantee