Nono

Name: Nono
Address: 1730 Fillmore Street, San Francisco, CA, San Francisco, CA, US

Restaurants · San Francisco, CA

Business Summary

Nono is a restaurants business located at 1730 Fillmore Street, San Francisco, CA, situated in SF's western addition/fillmore corridor area. With moderate to high foot traffic and developing digital presence (score: 38/100), the business has significant growth potential in one of America's most competitive urban markets.

Location & Competitors

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Neighborhood

Western Addition/Fillmore corridor

Foot Traffic

Moderate to high

Parking

Street parking available

Transit Access

Muni 22, 38

Nearby Landmarks

Fillmore Jazz DistrictJapan Center

Competitive Landscape

Business	Distance	Digital Score	Threat Level
Royal Indian Cuisine	0m	75/100 Strong	High
Copra	0m	47/100 Average	Medium
Pizza Inferno	0m	54/100 Average	High
Pa'ina	0.16km	69/100 Average	High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$1M-$2M

Price Range$$$$

Est. Employees15-30

Growth PotentialHigh

Market Analysis

Market Size$3M-$8M local TAM

Target DemographicsDiverse neighborhood residents and families

Consumer Trends

Sustainability and farm-to-table demand increasing among SF consumersPost-pandemic recovery driving foot traffic back to neighborhood diningAI/tech boom 2025-26 bringing new high-income residents

Opportunities

Offer late-night service for underserved after-hours demand
Partner with SF-based delivery apps for exclusive promotions
Build Instagram-worthy presentation for organic social media reach

SWOT Analysis

Strengths

Internal advantages

•Established presence on 1730 Fillmore Street
•Authentic concept appealing to diverse SF demographics
•Prime Western Addition/Fillmore corridor location with moderate to high foot traffic

Weaknesses

Areas for improvement

•SF commercial rent pressure ($65/sqft average)
•High labor costs in SF market ($18.67 min wage)
•Small footprint limiting capacity during peak hours

Opportunities

External potential

•Add outdoor/parklet dining to increase capacity
•Collaborate with local food bloggers and influencers
•Tap into SF tourist traffic with curated local experiences

Threats

External risks

•Economic downturn affecting discretionary spending
•Rising SF commercial rents threatening lease renewal

Strategic Recommendations

Quick Wins

Implement this week

Create simple website with menu, hours, and reservation link

Add online ordering via Square/Toast POS integration

Add QR code menu to reduce print costs and update easily

Growth Strategies

1-3 months

Launch branded merchandise for loyal customer base

Explore second location in complementary SF neighborhood

Risks to Monitor

Ongoing vigilance

Over-reliance on third-party delivery platforms eroding margins (15-30% fees)

Lease expiration could bring significant rent increase

Startup Ideas

AI-generated business opportunities inspired by this analysis

Pop-Up Space Marketplace

Platform matching vacant SF retail spaces with restaurants entrepreneurs for short-term pop-ups, reducing risk of high SF rents while testing concepts.