Papa Murphy's

Restaurants · San Antonio, TX

Business Summary

Papa Murphy's is a restaurant located on Wurzbach Parkway in San Antonio's Northwest / Wurzbach neighborhood. Serving the local community in the 78231 area, it experiences low foot traffic from residents and nearby workers. The establishment has opportunities to grow through digital marketing and delivery partnerships.

Location & Competitors

Loading map...
Neighborhood
Northwest / Wurzbach
Foot Traffic
low
Parking
Lot parking
Transit Access
VIA bus routes
Nearby Landmarks
H-E-B grocerygas stationsWalmart Supercenter

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Tommy's Restaurant @ The Parkway
0m
72/100
Strong
High
Blanco BBQ
0.97km
67/100
Average
High
KFC
1.13km
65/100
Average
High
Taco Bell
1.13km
73/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 2 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$400K-$1M
Price Range$$
Est. Employees8-22
Growth Potentialmedium

Market Analysis

Market Size$4B+ San Antonio restaurant industry
Target DemographicsLocal residents, families, working professionals in the area, ages 20-55

Consumer Trends

San Antonio population growth driving new demandContactless payment and ordering kiosksThird-party delivery (DoorDash, Uber Eats) becoming essential

Opportunities

  • Develop online ordering and mobile app presence
  • Leverage San Antonio festivals and events for promotions
  • Launch loyalty program to increase repeat visits

SWOT Analysis

Strengths

Internal advantages

  • •Established local presence
  • •Diverse menu options
  • •Convenient Wurzbach Parkway location

Weaknesses

Areas for improvement

  • •Generic positioning risks
  • •Moderate digital presence
  • •Competition from specialized restaurants

Opportunities

External potential

  • •Niche menu specialization
  • •Private event hosting
  • •Delivery platform expansion

Threats

External risks

  • •Rising food and labor costs
  • •Increasing competition from delivery-only kitchens
  • •Economic downturn reducing dining-out frequency

Strategic Recommendations

Quick Wins

Implement this week

Set up online ordering through website

Put up signage visible from the street

Start a simple email newsletter for regulars

Growth Strategies

1-3 months

Develop a catering program for local businesses

Partner with local influencers for social media exposure

Open a second location in a growing SA suburb

Risks to Monitor

Ongoing vigilance

Negative online reviews can spread quickly

Over-reliance on a single delivery platform

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Restaurant Tech Platform

Affordable POS and online ordering system designed for small SA restaurants lacking digital infrastructure.

2

Shared Commercial Kitchen

Licensed commercial kitchen space for SA food entrepreneurs and ghost kitchen operators at affordable rates.

Validate with DeepFounderExplore More Businesses

Similar Restaurants

Explore reports for similar businesses nearby

Nékter Juice Bar

5920, Broadway, San Antonio, TX, 78209

Report
87/100
View

Al Carbon Pollos Asados - Nacogdoches

13835, Nacogdoches Road, San Antonio, TX

Report
86/100
View

Instant Donuts

15171, Judson Road, San Antonio, TX

Report
86/100
View

Salsita

San Antonio, TX

Report
86/100
View

Boss Bagels On Southern Soil

San Antonio, TX

Report
85/100
View

Long John Silver's

San Antonio, TX

Report
85/100
View

Digital Score

60/ 100
Good

Quick Stats

Competitors4
Est. Revenue$400K-$1M
Digital Score60/100

Contact Info

938, Wurzbach Parkway, San Antonio, TX, 78231, 78231

One Report. Clear Next Steps.

Stop guessing. Get a custom growth strategy for Papa Murphy's with revenue forecasts, market gaps, and prioritized recommendations you can act on this week.

Coming soon • Instant delivery in 5 minutes • Money-back guarantee