El Pacifico

Restaurants · Phoenix, AZ

Business Summary

El Pacifico is a restaurant establishment located at 3311 North 16th Street, Phoenix, AZ, 85016, serving the Phoenix community in the greater Phoenix metropolitan area. The establishment operates in a competitive restaurants market but has opportunity to differentiate through digital marketing and Phoenix-specific seasonal strategies.

Location & Competitors

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Neighborhood
entertainment district
Foot Traffic
Moderate - suburban area with steady daytime flow
Parking
Large shared lot with 200+ spaces
Transit Access
Limited - car-dependent suburban location
Nearby Landmarks
SafewayWalgreensPlanet Fitness

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Luck Boy
0.16km
62/100
Average
High
Middle Eastern Bakery
0.32km
64/100
Average
High
Kabob Grill N Go
0.32km
49/100
Average
Medium
Pizza Shack
0.48km
40/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$1M-$2.5M annually
Price Range$$ ($15-$30)
Est. Employees10-25
Growth PotentialHigh - located in one of Phoenix's fastest-growing corridors

Market Analysis

Market Size$1.2B West Valley food service market driven by new housing
Target DemographicsCollege students and faculty from nearby ASU campuses

Consumer Trends

Local sourcing and farm-to-table movement gaining traction in ArizonaQR-code ordering and contactless payment adoption accelerating post-COVIDGhost kitchen and delivery-first models growing 30% YoY in Phoenix

Opportunities

  • Launch loyalty app to compete with chain rewards programs
  • Expand catering services to booming Phoenix corporate office market
  • Target ASU student market with student discount promotions

SWOT Analysis

Strengths

Internal advantages

  • Proximity to major residential developments and new housing
  • Experienced staff familiar with seasonal demand fluctuations
  • Established local presence in growing Phoenix metro market

Weaknesses

Areas for improvement

  • Seasonal revenue dips during brutal summer months (Jun-Sep)
  • High staff turnover in Phoenix's competitive labor market
  • Limited parking compared to neighboring chain restaurants

Opportunities

External potential

  • Expand catering services to booming Phoenix corporate office market
  • Launch loyalty app to compete with chain rewards programs

Threats

External risks

  • Labor shortage driving up wages in Phoenix food service
  • Water scarcity concerns potentially impacting long-term operations
  • New construction disrupting traffic patterns and access

Strategic Recommendations

Quick Wins

Implement this week

Claim and optimize Google Business Profile with current photos and menu

Launch a 'Beat the Heat' summer promotion with iced specialties

Partner with local influencers for one sponsored post per month

Growth Strategies

1-3 months

Invest in misted patio expansion for year-round outdoor seating

Develop franchise model leveraging Phoenix's growth trajectory

Risks to Monitor

Ongoing vigilance

Lease renewal risk as Phoenix commercial rents increase 8% annually

Dependency on third-party delivery platforms reducing margin control

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Desert Fresh Supply Chain

Hyperlocal produce sourcing platform connecting Phoenix restaurants with Arizona desert-adapted farms, reducing supply chain costs by 20% through direct relationships.

2

Patio Comfort Systems

Smart misting and shade installation service for Phoenix restaurants, using IoT sensors to optimize cooling while reducing water usage by 40% compared to traditional misters.

Digital Score

22/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$1M-$2.5M annually
Digital Score22/100

Contact Info

3311 North 16th Street, Phoenix, AZ, 85016, 85016
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