Serafina Coffee Roasters

Cafes · Phoenix, AZ

Business Summary

Serafina Coffee Roasters is a cafes establishment at 15414 North 7th Street, Phoenix, AZ, 85022 serving the Phoenix community. With Phoenix metro surging past 5M residents, this location benefits from strong demand and seasonal snowbird traffic boosting the local economy.

Location & Competitors

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Neighborhood
lifestyle center
Foot Traffic
Low-moderate - residential area
Parking
Shared garage 1 block
Transit Access
Car-dependent suburban
Nearby Landmarks
CostcoHome DepotChick-fil-A

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Moon Valley Cafe
2.09km
53/100
Average
Medium
Soup and Sausage
2.09km
55/100
Average
Medium
Meraki Kava & Tea
2.57km
67/100
Average
Medium
Cafe Chenar
2.57km
34/100
Weak
Low

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$800K-$1.5M annually
Price Range$$$ ($30-$60)
Est. Employees15-35
Growth PotentialStrong - snowbird boost plus year-round base

Market Analysis

Market Size$450M Maricopa County cafe segment
Target DemographicsRemote workers 22-40 seeking workspace cafes

Consumer Trends

Snowbird population adding 300K+ consumers Oct-AprGhost kitchens growing 30% YoY in PhoenixExtreme heat driving indoor dining demand

Opportunities

  • Target ASU students with discounts
  • Partner DoorDash/Uber Eats for delivery expansion
  • Add misted patio for 8-month outdoor season

SWOT Analysis

Strengths

Internal advantages

  • Diverse menu for multicultural population
  • Proximity to new housing developments
  • Established local presence in growing Phoenix metro

Weaknesses

Areas for improvement

  • Limited digital presence outdated website
  • Minimal social media engagement
  • Seasonal revenue dips Jun-Sep extreme heat

Opportunities

External potential

  • Partner DoorDash/Uber Eats for delivery expansion
  • Target ASU students with discounts

Threats

External risks

  • Third-party delivery fees eroding margins
  • Labor shortage driving up wages
  • Rising commercial rents Phoenix corridors

Strategic Recommendations

Quick Wins

Implement this week

Create Instagram with food photography

Respond to all reviews within 24 hours

Implement email capture for newsletter

Growth Strategies

1-3 months

Expand to second location in Buckeye/Goodyear

Launch catering for Phoenix corporate events

Risks to Monitor

Ongoing vigilance

Lease renewal risk as rents increase 8% annually

Over-expansion during peak strains summer ops

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

CoolWork Phoenix

Network of AC coworking cafes combining premium coffee with bookable workspace for 150K+ remote workers

2

Desert Botanicals Cafe

Sonoran-inspired beverages using prickly pear mesquite and agave for Instagram-worthy AZ experience

Digital Score

16/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$800K-$1.5M annually
Digital Score16/100

Contact Info

15414 North 7th Street, Phoenix, AZ, 85022

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