Craft 64

Bars & Pubs · Phoenix, AZ

Business Summary

Craft 64 is a Phoenix General-area bar serving the Phoenix nightlife scene with a distinctive local vibe. With a digital score of 72/100, there's significant room to grow online visibility and attract new patrons through targeted marketing.

Location & Competitors

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Neighborhood
Metro Area Mixed
Foot Traffic
Moderate
Parking
Varies
Transit Access
Valley Metro bus network
Nearby Landmarks
Local shopping centers

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Coach House
0.16km
63/100
Average
High
EVO
0.48km
57/100
Average
High
TT Roadhouse
1.45km
43/100
Weak
Medium
Scottsdale Elks #2148
2.57km
31/100
Weak
Low

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$300K-$1.5M
Price Range$-$$
Est. Employees5-25
Growth PotentialModerate

Market Analysis

Market Size$2.8B Phoenix metro bar & nightlife market
Target DemographicsYoung professionals (25-40), college students, nightlife seekers

Consumer Trends

Live music & entertainment venuesExperience-driven nightlifeNon-alcoholic beverage options

Opportunities

  • Sports viewing partnerships
  • Late-night food service
  • Underserved craft cocktail market in suburbs

SWOT Analysis

Strengths

Internal advantages

  • Prime nightlife location
  • Live entertainment options
  • Strong drink menu

Weaknesses

Areas for improvement

  • Limited food menu
  • Limited parking
  • High staff turnover

Opportunities

External potential

  • Sports viewing partnerships
  • Late-night food service
  • Underserved craft cocktail market in suburbs

Threats

External risks

  • Rising real estate costs in area
  • DUI enforcement impact on nightlife

Strategic Recommendations

Quick Wins

Implement this week

Optimize Google Business Profile with photos

Launch happy hour specials on slow nights

Start a loyalty rewards program

Growth Strategies

1-3 months

Develop signature cocktail line

Host weekly themed events

Launch private event packages

Risks to Monitor

Ongoing vigilance

Rising real estate costs in area

DUI enforcement impact on nightlife

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Late-Night Food Delivery Hub

Ghost kitchen concept serving bar-friendly food to nearby establishments after midnight

2

Bar Crawl App for Phoenix

A mobile app connecting Phoenix bars with guided crawl routes, drink specials, and group booking features

Digital Score

72/ 100
Good

Quick Stats

Competitors4
Est. Revenue$300K-$1.5M
Digital Score72/100

Contact Info

Used by 200+ businesses

What Top Competitors Already Know

See exactly how Craft 64 stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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