The Sherpaz
Retail · New York, NY
Business Summary
The Sherpaz is a retail business located at 21-72 21st Street, New York, NY. Situated in Midtown Manhattan, it benefits from high foot traffic and proximity to Times Square attractions. With a digital score of 53/100, there is moderate opportunity to enhance its online presence and capture more customers.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Cherry Valley Farm | 0.32km | 79/100 Strong | High |
| Astoria Convenience | 0.64km | 62/100 Average | High |
| Sion Grocery & Candy Corp | 0.80km | 58/100 Average | Medium |
| Astoria Smoke Shop | 0.80km | 50/100 Average | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Financial Overview
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •diverse product mix
- •local customer loyalty
- •foot traffic from nearby anchors
Weaknesses
Areas for improvement
- •narrow product/service range
- •competition from chains and e-commerce
- •small physical footprint
Opportunities
External potential
- •leverage social media marketing
- •tap into tourist foot traffic
- •partner with local businesses
Threats
External risks
- •rising commercial rents
- •new competitors entering the area
- •supply chain disruptions
Strategic Recommendations
Quick Wins
Implement this week
Set up Instagram and Facebook pages
Launch a simple website with hours and contact info
Register on Yelp and encourage reviews
Growth Strategies
1-3 months
Open a second location in a complementary neighborhood
Explore catering/wholesale/B2B channels
Expand product/service offerings based on demand
Risks to Monitor
Ongoing vigilance
Cash flow sensitivity to seasonal dips
Regulatory or licensing changes
Lease renewal at higher rates
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Digital Score
Quick Stats
Contact Info
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