Supreme Department Store

Retail · New York, NY

Business Summary

Supreme Department Store is a retail business located at 1557 Forest Avenue, New York, NY, 10302. Operating in a historic district area near Columbus Circle, this business serves the diverse consumer base of the New York City metro. The local retail landscape is highly competitive, driven by dense population, neighborhood loyalty, and the constant demand for convenience goods and specialty products.

Location & Competitors

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Neighborhood
historic district
Foot Traffic
moderate
Parking
no dedicated parking
Transit Access
near subway station
Nearby Landmarks
Trader Joe'sPioneer SupermarketC-Town

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Duane Reade
New York, NY
0.60km
78/100
Strong
High
Associated Supermarket
New York, NY
0.80km
40/100
Weak
Medium
H&M
New York, NY
1.00km
77/100
Strong
High

Competitive Summary

Showing 3 of 3 competitors within 5km. There are 2 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Estimated Value$904K-$2262K
Industry Margin2-7%
Entry Cost$80K-$500K

Market Analysis

Market Size$72B
Trendstable with pockets of growth
SeasonalityPeak during back-to-school, holidays, and summer months

Consumer Trends

omnichannel retail integrationhealth and wellness productscashless payment adoption

SWOT Analysis

Strengths

Internal advantages

  • Established presence serving local historic district community
  • Retail location with high foot traffic near Columbus Circle
  • Neighborhood trust and repeat customer base

Weaknesses

Areas for improvement

  • Limited digital presence (score: 45/100)
  • Narrow margins typical of independent NYC retail
  • Vulnerability to rent increases and lease terms

Opportunities

External potential

  • Growing demand for hyperlocal delivery and online ordering
  • Neighborhood loyalty programs to increase retention
  • Expanding product mix to capture underserved niches

Threats

External risks

  • E-commerce competition from Amazon and large chains
  • Rising operating costs across NYC
  • Shifting neighborhood demographics due to gentrification

Strategic Recommendations

Quick Wins

Implement this week

Claim and optimize Google Business Profile with photos and hours

Launch Instagram showcasing products and local community

Set up text/SMS alerts for promotions to regulars

Growth Strategies

1-3 months

Launch a private-label brand for top-selling items

Open a second location in adjacent neighborhood

Partner with local offices and schools for bulk orders

Risks to Monitor

Ongoing vigilance

Increasing minimum wage and labor costs

Changing neighborhood demographics and gentrification

Rising commercial rents in NYC neighborhoods

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

NYC Neighborhood Delivery Network

Hyperlocal delivery platform connecting small retail shops with nearby residents for same-day essentials.

2

Local Shop Loyalty App

Cross-store loyalty platform letting customers earn rewards across independent NYC neighborhood shops.

3

NYC Pop-Up Marketplace

Platform matching empty retail spaces with entrepreneurs for short-term pop-up shop experiences.

Digital Score

45/ 100
Fair

Quick Stats

Competitors3
Est. Revenue$475-808K
Market Trendstable with pockets of growth
Digital Score45/100

Contact Info

1557 Forest Avenue, New York, NY, 10302, 10302
Most popular

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