Extra Supermarket

Retail · New York, NY

Business Summary

Extra Supermarket is a retail business located at 360 Martin Luther King Drive, New York, NJ, 07305 in New York City. With a digital score of 73, the business has established a reasonable digital footprint in the competitive NYC retail landscape. The location benefits from strong foot traffic and diverse consumer demographics.

Location & Competitors

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Neighborhood
Urban residential with commercial ground floor
Foot Traffic
High — busy retail corridor
Parking
Street parking and nearby garage options
Transit Access
Excellent — multiple subway lines nearby

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Carteret Grocery & Deli
0.48km
27/100
Weak
Medium
Lisa Lina Supermarket
0.48km
16/100
Weak
Low
National News
1.13km
39/100
Weak
Medium
Misty 2 Deli & Grocery
1.13km
41/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Estimated Value$700K-$1200K
Industry Margin21%
Entry Cost$600K-$900K

Market Analysis

Market Size$50+ billion NYC retail market
TrendBrick-and-mortar retail adapting with omnichannel strategies; experiential retail growing
SeasonalityPeak: Nov-Dec (holiday); Secondary: Back-to-school Aug-Sep; Steady year-round baseline

Consumer Trends

Omnichannel shopping, buy-online-pickup-in-store, sustainability preferences, local/artisanal demand

SWOT Analysis

Strengths

Internal advantages

  • New York City location with dense consumer base
  • High foot traffic area
  • Diverse customer demographics
  • Strong local brand presence

Weaknesses

Areas for improvement

  • Limited parking for customers
  • Intense retail competition
  • High NYC rent and operating costs

Opportunities

External potential

  • Leverage social media marketing
  • Host community events and workshops
  • Launch or expand e-commerce channel

Threats

External risks

  • Rising commercial rents
  • Changing retail regulations
  • Economic uncertainty affecting consumer spending

Strategic Recommendations

Quick Wins

Implement this week

Claim and optimize Google Business Profile

Set up Instagram and TikTok presence

Implement a simple loyalty/punch card program

Growth Strategies

1-3 months

Launch Shopify e-commerce store

Expand to second location based on demand data

Create experiential in-store events

Risks to Monitor

Ongoing vigilance

Track e-commerce competitive pressure

Prepare for potential economic slowdown

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Hyperlocal Delivery Service

Launch same-day delivery from Extra Supermarket covering a 3-mile radius, competing with Amazon on speed for local shoppers.

2

Retail-as-a-Service Pop-up

Sublease a section of Extra Supermarket's floor space to emerging DTC brands looking for physical retail presence in NYC.

3

Community Commerce Platform

Build a neighborhood shopping app featuring Extra Supermarket and nearby stores, enabling group deals and local loyalty rewards.

Digital Score

73/ 100
Good

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendBrick-and-mortar retail adapting with omnichannel strategies; experiential retail growing
Digital Score73/100

Contact Info

360 Martin Luther King Drive, New York, NJ, 07305, 07305
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Extra Supermarket stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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