Everything But Water

Retail · New York, NY

Business Summary

Everything But Water is a retail business located at 3 East 17th Street, New York, NY, 10003. Operating in a transit hub area area of the New York City metro, near Hudson Yards, this establishment serves one of the most densely populated consumer markets in the U.S. The local retail landscape shows steady demand driven by neighborhood density, diverse demographics, and NYC's walkable urban culture.

Location & Competitors

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Neighborhood
transit hub area
Foot Traffic
very high
Parking
no dedicated parking
Transit Access
major transit hub
Nearby Landmarks
Trader Joe'sCostcoFairway Market

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Bodega Fresh
New York, NY
0.30km
50/100
Average
Medium
Food Emporium
New York, NY
0.90km
24/100
Weak
Low
Trade Fair
New York, NY
1.10km
68/100
Average
High

Competitive Summary

Showing 3 of 3 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Estimated Value$1474K-$5212K
Industry Margin2-5%
Entry Cost$80K-$500K

Market Analysis

Market Size$32B
Trendsteady demand
SeasonalityConsistent year-round with peaks during holidays and back-to-school season

Consumer Trends

ethnic and specialty food demandorganic and natural products growthsustainable packaging demand

SWOT Analysis

Strengths

Internal advantages

  • Established neighborhood presence in NYC retail market
  • High foot traffic location in transit hub area setting
  • Proximity to key anchor: Hudson Yards

Weaknesses

Areas for improvement

  • Limited digital presence (score: 32/100)
  • Thin margins typical of independent retail operations
  • High operating costs in the NYC metro area

Opportunities

External potential

  • Delivery platform integration to expand customer reach
  • Growing demand for specialty and ethnic grocery products
  • Digital loyalty programs to increase repeat visits

Threats

External risks

  • Online grocery and rapid delivery services gaining share
  • Rising rent and labor costs in NYC
  • Large chain expansion into neighborhood retail

Strategic Recommendations

Quick Wins

Implement this week

List on Yelp with professional storefront photography

Register on Instacart and local delivery platforms

Collect Google reviews with in-store signage prompts

Growth Strategies

1-3 months

Create community event space for cooking demos

Add money transfer and bill payment services

Partner with local restaurants for wholesale supply

Risks to Monitor

Ongoing vigilance

High commercial rent increases in NYC

Shoplifting and shrinkage losses

Rising wholesale food costs squeezing margins

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Ethnic Grocery Marketplace

Online marketplace connecting NYC's diverse ethnic grocery stores with customers seeking authentic ingredients.

2

NYC Corner Store Tech Platform

POS and inventory management system designed specifically for independent NYC delis and bodegas.

3

Bodega Modernization Service

Turnkey service helping traditional NYC corner stores upgrade technology, layout, and product mix.

Digital Score

32/ 100
Poor

Quick Stats

Competitors3
Est. Revenue$585-1506K
Market Trendsteady demand
Digital Score32/100

Contact Info

3 East 17th Street, New York, NY, 10003, 10003
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Everything But Water stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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