Behaviour

Retail · New York, NY

Business Summary

Located in 160 9th Avenue, New York, NY, 10011, Behaviour operates in the competitive New York retail market. The business scores 31/100 on digital readiness, indicating opportunities for digital improvement. Mature market trends and moderate foot traffic support a positive outlook.

Location & Competitors

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Neighborhood
historic
Foot Traffic
moderate
Parking
street parking available
Transit Access
moderate - bus access

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Muleh
0m
41/100
Weak
Medium
Andy's Deli
0m
49/100
Average
Medium
Alaska Food Market
0.16km
43/100
Weak
Medium
Harmony
0.32km
63/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Estimated Value$3,582,381
Industry Margin7%
Entry Cost$408,000

Market Analysis

Market Size$71M in the local area
Trendmature
Seasonalityback-to-school surge

Consumer Trends

value-conscious, health-conscious

SWOT Analysis

Strengths

Internal advantages

  • Foot traffic from nearby businesses
  • Convenient location

Weaknesses

Areas for improvement

  • High NYC rent costs
  • Limited parking

Opportunities

External potential

  • Social media marketing
  • Loyalty program expansion
  • Niche product specialization

Threats

External risks

  • Supply chain disruptions
  • Changing consumer preferences

Strategic Recommendations

Quick Wins

Implement this week

Launch Google Business Profile optimization

Add contactless payment options

Growth Strategies

1-3 months

Partner with delivery apps

Expand product lines based on demand data

Create subscription boxes

Risks to Monitor

Ongoing vigilance

Lease renewal at higher rates

Major competitor opening nearby

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Pop-Up Shop Marketplace

Platform matching empty retail spaces with short-term vendors and brands.

2

Community Commerce App

Neighborhood-focused shopping app aggregating local store inventories for easy discovery.

3

Hyperlocal Delivery Service

Same-hour delivery platform connecting neighborhood stores with local customers within a 10-block radius.

Digital Score

31/ 100
Poor

Quick Stats

Competitors4
Est. RevenueN/A
Market Trendmature
Digital Score31/100

Contact Info

160 9th Avenue, New York, NY, 10011, 10011
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Behaviour stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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