A.P.C. Surplus

Retail · New York, NY

Business Summary

A.P.C. Surplus is a retail business located at 405 Broome Street, New York, NY, 10013. With a digital score of 26/100, there is significant room for improving online presence and customer engagement. The low foot traffic area and urban-core setting provide a solid foundation for growth.

Location & Competitors

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Neighborhood
urban-core
Foot Traffic
low
Parking
garage parking available
Transit Access
excellent - multiple subway lines

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Elisa
0m
27/100
Weak
Medium
AYR
0m
47/100
Average
Medium
Modern Citizen
0m
34/100
Weak
Medium
Taasha Deli Grocery
0m
68/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Estimated Value$3,002,974
Industry Margin13%
Entry Cost$287,000

Market Analysis

Market Size$352M in the local area
Trendstable
Seasonalityholiday peaks

Consumer Trends

digital-first, experience-seeking

SWOT Analysis

Strengths

Internal advantages

  • Foot traffic from nearby businesses
  • Established local presence
  • Loyal neighborhood customer base

Weaknesses

Areas for improvement

  • High NYC rent costs
  • Competition from e-commerce

Opportunities

External potential

  • Partnership with local restaurants
  • Loyalty program expansion
  • Online ordering and delivery

Threats

External risks

  • Changing consumer preferences
  • Rising commercial rents

Strategic Recommendations

Quick Wins

Implement this week

Start Instagram presence

Implement a simple loyalty punch card

Growth Strategies

1-3 months

Partner with delivery apps

Expand product lines based on demand data

Risks to Monitor

Ongoing vigilance

Shift to remote work reducing foot traffic

Major competitor opening nearby

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Community Commerce App

Neighborhood-focused shopping app aggregating local store inventories for easy discovery.

2

Pop-Up Shop Marketplace

Platform matching empty retail spaces with short-term vendors and brands.

Digital Score

26/ 100
Poor

Quick Stats

Competitors4
Est. RevenueN/A
Market Trendstable
Digital Score26/100

Contact Info

405 Broome Street, New York, NY, 10013, 10013
Used by 200+ businesses

What Top Competitors Already Know

See exactly how A.P.C. Surplus stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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