Yummy Asian

Restaurants · New York, NY

Business Summary

Yummy Asian is a Contemporary American restaurant located in East Elmhurst, Queens, serving diverse immigrant communities in one of NYC's near lga areas. With a digital presence score of 33/100, there is significant room for improvement in online visibility and customer engagement.

Location & Competitors

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Neighborhood
Near LGA, diverse
Foot Traffic
Moderate — neighborhood-level traffic, stronger on weekends
Parking
Limited — some street parking available, metered spots nearby
Transit Access
Limited — primarily bus service, subway may require transfer
Nearby Landmarks
East Elmhurst commercial corridorQueens neighborhood shops

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
The King Of The Taco
0m
65/100
Average
High
Vibras
0.32km
53/100
Average
Medium
Airways Pizza
0.48km
68/100
Average
High
Buccaneers Diner
0.48km
67/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$400K - $1.2M annually
Price Range$ - $$
Est. Employees5-15
Growth PotentialModerate to High — underserved area with growing demand

Market Analysis

Market Size$3B+ restaurant market, extreme diversity, 120+ cuisines represented
Target DemographicsDiverse immigrant communities, families, value-conscious diners, local workers

Consumer Trends

Late-night dining resurgence post-pandemicSocial media presence (Instagram/TikTok) directly impacts foot trafficPlant-based menu items becoming mainstream requirement

Opportunities

  • Tourist-focused marketing on Yelp and Google Maps
  • Corporate catering for nearby offices
  • Late-night menu targeting bar and nightlife crowd

SWOT Analysis

Strengths

Internal advantages

  • Located in East Elmhurst, a recognized dining destination
  • Serves Contemporary American cuisine with established local demand
  • Strong neighborhood foot traffic

Weaknesses

Areas for improvement

  • High NYC rent burden ($80-200/sqft in this area)
  • Digital presence score of 33/100 suggests online visibility gaps
  • Limited parking for drive-in customers

Opportunities

External potential

  • Leverage Instagram/TikTok for organic customer acquisition
  • Create seasonal menus to drive repeat visits
  • Capitalize on East Elmhurst's growing reputation as dining destination

Threats

External risks

  • NYC minimum wage increases impacting labor costs
  • New restaurant openings in immediate vicinity
  • Rising food costs and supply chain disruptions

Strategic Recommendations

Quick Wins

Implement this week

Respond to all Yelp and Google reviews within 24 hours

Set up Instagram business account with consistent posting schedule (3x/week)

Claim and optimize Google Business Profile with updated photos and hours

Growth Strategies

1-3 months

Expand into catering for Queens corporate and residential events

Develop a loyalty/rewards app to increase customer lifetime value

Partner with local food influencers for sponsored content

Risks to Monitor

Ongoing vigilance

Watch for new competition from ghost kitchens in the area

Monitor lease renewal terms — NYC commercial rents volatile

Maintain food safety scores — NYC Health Department inspections are strict

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Contemporary American Meal Kit Subscription

Offer weekly Contemporary American meal kits with pre-portioned ingredients and recipes, targeting busy NYC professionals who want restaurant-quality Contemporary American at home.

2

East Elmhurst Food Tour Partnership

Create a curated food tour experience in East Elmhurst partnering with 4-5 local restaurants, bookable through a dedicated app with themed routes.

Digital Score

33/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$400K - $1.2M annually
Digital Score33/100

Contact Info

90-21 31st Avenue, New York, NY, 11369, 11369
Most popular

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