Yenmenat

Restaurants · New York, NY

Business Summary

Yenmenat is a Contemporary American restaurant located in Manhattan, Manhattan, serving young professionals (25-40) in one of NYC's dense urban dining market areas. With a digital presence score of 55/100, there is a solid foundation but opportunities to strengthen social media and delivery optimization.

Location & Competitors

Loading map...
Neighborhood
Dense urban dining market
Foot Traffic
High — steady Manhattan pedestrian flow
Parking
Very limited — street parking nearly impossible, nearest garage $25-50
Transit Access
Excellent — multiple subway lines within 1-3 blocks
Nearby Landmarks
Manhattan commercial corridorManhattan neighborhood shops

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Sam's Bagels
0m
69/100
Average
High
Tanoshii
0m
65/100
Average
High
Al-Sham Restaurant
0m
44/100
Weak
Medium
Bay Ridge Pizza
0m
67/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$800K - $2M annually
Price Range$$ - $$$
Est. Employees10-25
Growth PotentialModerate — needs digital improvement to compete

Market Analysis

Market Size$12B+ restaurant market, 27,000+ restaurants in borough
Target DemographicsYoung professionals (25-40), tourists, business travelers, affluent residents

Consumer Trends

QR code menus and contactless ordering now expectedGhost kitchens and delivery-only concepts expanding rapidlyThird-party delivery fees squeezing margins (15-30% commissions)

Opportunities

  • Late-night menu targeting bar and nightlife crowd
  • Private dining/event space utilization
  • Meal prep and subscription box offerings

SWOT Analysis

Strengths

Internal advantages

  • Strong neighborhood foot traffic
  • Manhattan location provides high visibility
  • Serves Contemporary American cuisine with established local demand

Weaknesses

Areas for improvement

  • Limited parking for drive-in customers
  • High NYC rent burden ($80-200/sqft in this area)
  • Intense competition from 3 nearby similar concepts

Opportunities

External potential

  • Create seasonal menus to drive repeat visits
  • Develop catering program for nearby businesses
  • Expand delivery radius through virtual brand strategy

Threats

External risks

  • Third-party delivery commission increases
  • New restaurant openings in immediate vicinity
  • Economic downturn reducing discretionary dining spend

Strategic Recommendations

Quick Wins

Implement this week

Set up Instagram business account with consistent posting schedule (3x/week)

Respond to all Yelp and Google reviews within 24 hours

Claim and optimize Google Business Profile with updated photos and hours

Growth Strategies

1-3 months

Create a signature dish that becomes Instagram-viral content

Expand into catering for Manhattan corporate and residential events

Develop a loyalty/rewards app to increase customer lifetime value

Risks to Monitor

Ongoing vigilance

Avoid over-reliance on UberEats/DoorDash — commissions erode margins

Maintain food safety scores — NYC Health Department inspections are strict

Don't neglect dine-in experience while chasing delivery revenue

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Virtual Contemporary American Cooking Classes

Monetize chef expertise through live virtual cooking classes teaching signature Contemporary American dishes, targeting food enthusiasts nationwide.

2

Manhattan Food Tour Partnership

Create a curated food tour experience in Manhattan partnering with 4-5 local restaurants, bookable through a dedicated app with themed routes.

Digital Score

55/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$800K - $2M annually
Digital Score55/100

Contact Info

New York, NY, 11209

One Report. Clear Next Steps.

Stop guessing. Get a custom growth strategy for Yenmenat with revenue forecasts, market gaps, and prioritized recommendations you can act on this week.

Coming soon • Instant delivery in 5 minutes • Money-back guarantee