Wild

Restaurants · New York, NY

Business Summary

Wild is a Contemporary American restaurant located in Boerum Hill, Brooklyn, serving millennials in one of NYC's upscale casual areas. With a digital presence score of 75/100, there is strong digital presence that should be leveraged for expansion and brand building.

Location & Competitors

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Neighborhood
Upscale casual, foodie spot
Foot Traffic
Moderate — neighborhood-level traffic, stronger on weekends
Parking
Limited — some street parking available, metered spots nearby
Transit Access
Moderate — subway accessible but may require bus transfer
Nearby Landmarks
Boerum Hill commercial corridorBrooklyn neighborhood shops

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
VSpot
0m
38/100
Weak
Medium
Bogota
0m
37/100
Weak
Medium
Wholesome Bites
0m
30/100
Weak
Medium
China Tung
0m
73/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$400K - $1.2M annually
Price Range$ - $$
Est. Employees5-15
Growth PotentialModerate to High — underserved area with growing demand

Market Analysis

Market Size$4B+ restaurant market, 8,000+ restaurants, fastest-growing borough
Target DemographicsMillennials, young families, creative professionals, gentrifying neighborhood mix

Consumer Trends

Plant-based menu items becoming mainstream requirementSocial media presence (Instagram/TikTok) directly impacts foot trafficGhost kitchens and delivery-only concepts expanding rapidly

Opportunities

  • Tourist-focused marketing on Yelp and Google Maps
  • Corporate catering for nearby offices
  • Private dining/event space utilization

SWOT Analysis

Strengths

Internal advantages

  • Unique menu positioning in competitive landscape
  • Located in Boerum Hill, a recognized dining destination
  • Serves Contemporary American cuisine with established local demand

Weaknesses

Areas for improvement

  • Limited parking for drive-in customers
  • Dependency on third-party delivery platforms
  • Intense competition from 3 nearby similar concepts

Opportunities

External potential

  • Leverage Instagram/TikTok for organic customer acquisition
  • Develop catering program for nearby businesses
  • Capitalize on Boerum Hill's growing reputation as dining destination

Threats

External risks

  • Third-party delivery commission increases
  • NYC minimum wage increases impacting labor costs
  • Economic downturn reducing discretionary dining spend

Strategic Recommendations

Quick Wins

Implement this week

Set up Instagram business account with consistent posting schedule (3x/week)

Respond to all Yelp and Google reviews within 24 hours

Create a Google Ads campaign targeting 'best restaurant near me' queries

Growth Strategies

1-3 months

Develop a loyalty/rewards app to increase customer lifetime value

Launch a Contemporary American-focused pop-up or tasting event series

Partner with local food influencers for sponsored content

Risks to Monitor

Ongoing vigilance

Maintain food safety scores — NYC Health Department inspections are strict

Monitor lease renewal terms — NYC commercial rents volatile

Don't neglect dine-in experience while chasing delivery revenue

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Virtual Contemporary American Cooking Classes

Monetize chef expertise through live virtual cooking classes teaching signature Contemporary American dishes, targeting food enthusiasts nationwide.

2

Contemporary American Meal Kit Subscription

Offer weekly Contemporary American meal kits with pre-portioned ingredients and recipes, targeting busy NYC professionals who want restaurant-quality Contemporary American at home.

Digital Score

75/ 100
Good

Quick Stats

Competitors4
Est. Revenue$400K - $1.2M annually
Digital Score75/100

Contact Info

148 5th Avenue, New York, NY, 11217, 11217
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Wild stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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