Viand Cafe

Restaurants · New York, NY

Business Summary

Viand Cafe is a french restaurant located at 2130 Broadway in New York, New York. With a digital score of 53/100, the business has a moderate online presence but could benefit from stronger digital marketing efforts. The moderate-high foot traffic location and french focus position it well within the competitive New York dining scene.

Location & Competitors

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Neighborhood
urban commercial
Foot Traffic
moderate-high
Parking
street parking varies
Transit Access
good - public transit accessible
Walkability
high
Demographics
affluent, family-oriented residents
Nearby Landmarks
churchbanklaundromat

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Sugarfish
0m
60/100
Average
High
Miriam
0m
69/100
Average
High
Playa Betty's
0.16km
53/100
Average
High
Sala Thai
0.16km
84/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$469K-$891K/year
Price Range$$
Est. Employees12
Growth Potentialmoderate

Market Analysis

Market Size~29K potential customers within 1-mile radius
Target DemographicsNew York residents, workers, and visitors seeking french dining options

Consumer Trends

fusion cuisine gaining popularityghost kitchen and virtual brand expansioncontactless ordering adoption

Opportunities

  • leverage Instagram/TikTok for food content
  • expand delivery radius via DoorDash/UberEats
  • seasonal menu specials to drive buzz

SWOT Analysis

Strengths

Internal advantages

  • specialized French cuisine offering
  • convenient location at 2130 Broadway
  • moderate-high foot traffic area

Weaknesses

Areas for improvement

  • no loyalty/rewards program
  • small dining capacity
  • minimal social media engagement

Opportunities

External potential

  • leverage Instagram/TikTok for food content
  • expand delivery radius via DoorDash/UberEats
  • seasonal menu specials to drive buzz

Threats

External risks

  • changing neighborhood demographics
  • new restaurant openings in the area
  • increasing competition from delivery-only kitchens

Strategic Recommendations

Quick Wins

Implement this week

claim and optimize Google Business Profile

add QR code menu for contactless ordering

register on major delivery platforms

Growth Strategies

1-3 months

expand menu with trending items

develop a branded website with online ordering

launch targeted social media ad campaigns

Risks to Monitor

Ongoing vigilance

negative online reviews impacting reputation

supply chain disruptions affecting menu availability

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

French Meal Kit Delivery

Offer DIY meal kits featuring Viand Cafe's signature dishes for home cooking enthusiasts in New York.

2

Virtual French Cooking Classes

Host online cooking classes teaching popular dishes from Viand Cafe's menu, building brand awareness and additional revenue.

Digital Score

53/ 100
Fair

Business Details

Yelp Rating
3.5
Price Rangereasonable by NYC standards
Hours7:30 AM - 10:30 PM
Establishedover 30 years
Services
dine-indeliverytakeoutoutdoor terracecatering

Online Presence

Platforms

Quick Stats

Competitors4
Est. Revenue$469K-$891K/year
Digital Score53/100

Contact Info

2130 Broadway, New York, NY, 10023, 10023
Most popular

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