Tom's Delicious Pizza

Restaurants · New York, NY

Business Summary

Located in a mixed-use urban area, Tom's Delicious Pizza serves the local community with moderate-high foot traffic potential. The business would benefit greatly from establishing a stronger digital footprint. Tom's Delicious Pizza is a restaurant establishment located at 1719 Summit Avenue, Union City, NJ, 07087. With a digital score of 49/100, there is significant room for improvement in online presence and digital marketing strategies.

Location & Competitors

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Neighborhood
Mixed-Use Urban
Foot Traffic
Moderate-High
Parking
Metered street parking
Transit Access
Moderate - 1 subway line nearby
Nearby Landmarks
Chase BankMetroPCSPopeyes

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Antojitos Peruanos
0.32km
69/100
Average
High
Panda House II
0.48km
83/100
Strong
High
Conga Cafe
0.48km
81/100
Strong
High
Luna's Pizzeria & Restaurant
0.64km
32/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 2 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Est. Revenue$1588K annually
Price Range$$
Est. Employees26
Growth PotentialHigh - growing neighborhood

Market Analysis

Market Size$3M annual addressable market
Target DemographicsDiverse multicultural community

Consumer Trends

Local sourcing preferenceExperiential diningSustainability focus

Opportunities

  • Partner with local influencers
  • Online cooking classes
  • Pop-up events and collaborations

SWOT Analysis

Strengths

Internal advantages

  • Loyal customer base
  • Strong local reputation

Weaknesses

Areas for improvement

  • Limited online presence
  • Limited marketing budget
  • Outdated interior

Opportunities

External potential

  • Expand delivery radius via third-party apps
  • Pop-up events and collaborations
  • Online cooking classes

Threats

External risks

  • Delivery app commission fees
  • Food cost inflation

Strategic Recommendations

Quick Wins

Implement this week

Create a simple website with menu

Set up Instagram account with food photos

Collect and respond to Google reviews

Start a weekly special promotion

Growth Strategies

1-3 months

Create YouTube cooking content

Franchise exploration

Risks to Monitor

Ongoing vigilance

Rising operational costs

Dependency on third-party platforms

Over-expansion without demand validation

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Meal Kit Subscription

Offer weekly meal kits featuring Tom's Delicious Pizza's signature dishes for home cooking enthusiasts in the area.

2

Local Food Marketplace

Create a micro-marketplace connecting Tom's Delicious Pizza with local suppliers and customers for fresh, locally-sourced ingredients.

Digital Score

49/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$1588K annually
Digital Score49/100

Contact Info

1719 Summit Avenue, Union City, NJ, 07087, 07087
Most popular

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