The Supply House

Restaurants · New York, NY

Business Summary

The Supply House is a restaurant establishment located at 1647 2nd Avenue, New York, NY, 10028. With a digital score of 32/100, there is significant room for improvement in online presence and digital marketing strategies. Located in a neighborhood main street area, The Supply House serves the local community with very high foot traffic potential. The business would benefit greatly from establishing a stronger digital footprint.

Location & Competitors

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Neighborhood
Neighborhood Main Street
Foot Traffic
Very High
Parking
Street parking limited
Transit Access
Good - bus routes nearby
Nearby Landmarks
CVS PharmacyStarbucksChase BankBank of America

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Tiramisu
0m
55/100
Average
High
Heidelberg Restaurant
0m
70/100
Strong
High
Schaller’s Stube
0m
62/100
Average
High
Gracie's Diner
0m
27/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Est. Revenue$1437K annually
Price Range$$
Est. Employees28
Growth PotentialHigh - untapped delivery market

Market Analysis

Market Size$9M annual addressable market
Target DemographicsCollege students

Consumer Trends

Experiential diningGhost kitchen competitionGrowing demand for delivery/takeout

Opportunities

  • Online cooking classes
  • Weekend brunch service
  • Catering services for local offices

SWOT Analysis

Strengths

Internal advantages

  • Experienced management
  • Loyal customer base

Weaknesses

Areas for improvement

  • No loyalty program
  • Inconsistent hours

Opportunities

External potential

  • Introduce seasonal menu items
  • Pop-up events and collaborations

Threats

External risks

  • Economic downturn impact
  • Delivery app commission fees
  • Food cost inflation

Strategic Recommendations

Quick Wins

Implement this week

Add online ordering to website

Update hours and menu on all platforms

Start a weekly special promotion

Register on DoorDash/UberEats/Grubhub

Growth Strategies

1-3 months

Build email marketing list

Expand to second location

Launch catering division

Risks to Monitor

Ongoing vigilance

Staff retention challenges

Brand dilution with rapid growth

Over-expansion without demand validation

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Meal Kit Subscription

Offer weekly meal kits featuring The Supply House's signature dishes for home cooking enthusiasts in the area.

2

Neighborhood Food Tour Partner

Partner with local tour operators to include The Supply House as a stop on neighborhood food tours, driving new customer discovery.

Digital Score

32/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$1437K annually
Digital Score32/100

Contact Info

1647 2nd Avenue, New York, NY, 10028, 10028

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