The Meatball Shop
Restaurants · New York, NY
Business Summary
The Meatball Shop is a american restaurant located at 798 9th Avenue, New York, NY, 10019 in Midtown West/Hell's Kitchen, Manhattan. Situated near Times Square, it serves the tourists, theater-goers, office workers with strong digital visibility. The extremely high foot traffic area and A/C/E/N/Q/R/W/1/2/3 at Times Sq-42nd access provide solid customer acquisition potential.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Chong Qing Noodle | 0m | 74/100 Strong | High |
| Alfie's | 0m | 37/100 Weak | Medium |
| Tacuba Cantina Mexicana | 0m | 29/100 Weak | Medium |
| Yakitori Torishin | 0m | 39/100 Weak | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Revenue Range
Financial Overview
Market Analysis
Consumer Trends
Opportunities
- launching a loyalty app to retain repeat customers
- expanding delivery radius via DoorDash/Uber Eats optimization
- capturing foot traffic from Times Square
SWOT Analysis
Strengths
Internal advantages
- •established presence on Google Maps/Yelp
- •authentic American cuisine niche
- •access to A/C/E/N/Q/R/W/1/2/3 at Times Sq-42nd
Weaknesses
Areas for improvement
- •small physical footprint limits seating capacity
- •dependence on walk-in traffic over reservations
- •intense competition from every cuisine imaginable, Restaurant Row on 46th St
Opportunities
External potential
- •tourist traffic from Times Square
- •expanding delivery and catering services
- •growing population in Midtown West/Hell's Kitchen neighborhood
Threats
External risks
- •new restaurant openings in the area
- •competition from established American restaurants nearby
- •increasing food and labor costs
Strategic Recommendations
Quick Wins
Implement this week
claim and optimize Google Business Profile with updated photos and hours
create a Google Ads campaign targeting nearby zip codes
optimize Yelp listing with professional photos and respond to all reviews
Growth Strategies
1-3 months
explore second location in complementary NYC neighborhood
develop catering program targeting Midtown West/Hell's Kitchen businesses and events
Risks to Monitor
Ongoing vigilance
health department inspection compliance costs
lease renewal at potentially higher rates
Startup Ideas
AI-generated business opportunities inspired by this analysis
Midtown West/Hell's Kitchen food tour platform
App-based walking food tours of Midtown West/Hell's Kitchen's diverse restaurant scene, combining cultural history with curated tastings from local favorites.
American meal kit delivery for Manhattan
Pre-portioned American meal kits with authentic recipes and ingredients, targeting busy professionals in Midtown West/Hell's Kitchen who want restaurant-quality meals at home.
Similar Restaurants
Explore reports for similar businesses nearby
876 Caribbean Eatery
153-41 Rockaway Boulevard, Jamaica, NY, 11434
Dragon Town
New York, NY
FIX-U-PLATE
1139 Clarkson Avenue, Brooklyn, NY, 11212
Teura Il Ponte
1215 Surf Avenue, Brooklyn, NY, 11224
B London
New York, NY
Tomo Japanese Cuisine
642 McLean Avenue, Yonkers, NY, 10705
Digital Score
Quick Stats
Contact Info
Unlock Full Analysis
Only 12% of businesses in this area have a growth strategy. Get a 20+ page deep-dive for The Meatball Shop — financials, competitors, and a step-by-step action plan.
Coming soon • Instant delivery in 5 minutes • Money-back guarantee