The King of Empanadas

Restaurants · New York, NY

Business Summary

The King of Empanadas is a restaurants establishment at 37-55 108th Street in New York. Holding a moderate digital presence (46/100), the business could benefit from stronger online marketing and review management. Situated in a mixed-use urban neighborhood area, it primarily serves immigrant community and adventurous diners.

Location & Competitors

Loading map...
Neighborhood
mixed-use urban neighborhood
Foot Traffic
moderate to high
Parking
limited street parking
Transit Access
good - subway and bus access
Nearby Landmarks
banksretail chainsconvenience stores

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
La Nueva Ambateñita
0.16km
25/100
Weak
Medium
Tortas Neza
0.32km
27/100
Weak
Medium
Magico Amanecer
0.32km
27/100
Weak
Medium
Vinicio's Restaurant
0.32km
77/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$500K-$1M/year
Price Range$$
Est. Employees10-20
Growth Potentialhigh in growing area

Market Analysis

Market Sizelarge - high foot traffic area with tourist flow
Target Demographicsimmigrant community and adventurous diners

Consumer Trends

social media-driven restaurant discoveryghost kitchen and virtual brand expansionplant-based menu options trending

Opportunities

  • introduce catering services for local offices
  • create Instagram-worthy dishes for social sharing
  • offer meal kits or retail products

SWOT Analysis

Strengths

Internal advantages

  • specialization in restaurants
  • loyal neighborhood customer base
  • authentic menu offerings

Weaknesses

Areas for improvement

  • no dedicated parking
  • limited brand recognition beyond neighborhood
  • outdated interior or signage

Opportunities

External potential

  • social media marketing potential
  • partnership with food delivery platforms

Threats

External risks

  • economic downturn affecting dining out
  • changing neighborhood demographics

Strategic Recommendations

Quick Wins

Implement this week

add online ordering to website

create a simple website with menu and hours

encourage customer reviews with table cards

Growth Strategies

1-3 months

expand delivery coverage area

partner with local influencers for promotion

Risks to Monitor

Ongoing vigilance

rising food costs eroding margins

lease renewal at higher rates

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Virtual kitchen brand from The King of Empanadas

Launch a delivery-only brand leveraging The King of Empanadas's kitchen during off-peak hours, targeting a different cuisine niche in New York.

2

Neighborhood food tour featuring The King of Empanadas

Curated walking food tour in New York with The King of Empanadas as a featured stop, highlighting local culinary diversity.

Digital Score

46/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$500K-$1M/year
Digital Score46/100

Contact Info

37-55 108th Street, New York, NY, 11375
Used by 200+ businesses

What Top Competitors Already Know

See exactly how The King of Empanadas stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

Coming soon • Instant delivery in 5 minutes • Money-back guarantee