The Flame
Restaurants · New York, NY
Business Summary
The Flame is a contemporary restaurant located at 893 9th Avenue, New York, NY, 10019 in Midtown West/Hell's Kitchen, Manhattan. Situated near Times Square, it serves the tourists, theater-goers, office workers with strong digital visibility. The extremely high foot traffic area and A/C/E/N/Q/R/W/1/2/3 at Times Sq-42nd access provide solid customer acquisition potential.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Burrito Box | 0m | 39/100 Weak | Medium |
| Blue Seafood Bar | 0.16km | 28/100 Weak | Medium |
| ABA Turkish Restaurant | 0.16km | 52/100 Average | High |
| Kashkaval Garden | 0.16km | 83/100 Strong | High |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Revenue Range
Financial Overview
Market Analysis
Consumer Trends
Opportunities
- catering to nearby office workers for lunch specials
- creating a private dining space for events
- partnering with local breweries for exclusive pairings
SWOT Analysis
Strengths
Internal advantages
- •authentic Contemporary cuisine niche
- •strong local demand from tourists, theater-goers, office workers
- •established presence on Google Maps/Yelp
Weaknesses
Areas for improvement
- •small physical footprint limits seating capacity
- •digital presence needs optimization
- •garage only, $40-60 creates accessibility challenges
Opportunities
External potential
- •seasonal menu innovations to drive repeat visits
- •expanding delivery and catering services
- •tourist traffic from Times Square
Threats
External risks
- •increasing food and labor costs
- •new restaurant openings in the area
- •competition from established Contemporary restaurants nearby
Strategic Recommendations
Quick Wins
Implement this week
offer weekday lunch combos to attract office workers
optimize Yelp listing with professional photos and respond to all reviews
add online ordering through direct website to avoid delivery app commissions
Growth Strategies
1-3 months
explore second location in complementary NYC neighborhood
partner with delivery apps for featured placement during peak hours
Risks to Monitor
Ongoing vigilance
health department inspection compliance costs
potential neighborhood rezoning or construction disruptions
Startup Ideas
AI-generated business opportunities inspired by this analysis
Pop-up kitchen space in Midtown West/Hell's Kitchen
Shared commercial kitchen and front-of-house space in Midtown West/Hell's Kitchen for aspiring chefs to test concepts before committing to a full lease.
Contemporary ghost kitchen network
Multi-brand virtual kitchen operating from a single Midtown West/Hell's Kitchen location, offering 3-4 Contemporary concepts optimized for delivery platforms.
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Digital Score
Quick Stats
Contact Info
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