The Flame

Restaurants · New York, NY

Business Summary

The Flame is a contemporary restaurant located at 893 9th Avenue, New York, NY, 10019 in Midtown West/Hell's Kitchen, Manhattan. Situated near Times Square, it serves the tourists, theater-goers, office workers with strong digital visibility. The extremely high foot traffic area and A/C/E/N/Q/R/W/1/2/3 at Times Sq-42nd access provide solid customer acquisition potential.

Location & Competitors

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Neighborhood
high-density commercial/tourist (Midtown West/Hell's Kitchen, Manhattan)
Foot Traffic
extremely high
Parking
garage only, $40-60
Transit Access
A/C/E/N/Q/R/W/1/2/3 at Times Sq-42nd
Nearby Landmarks
Times SquareBroadway theatersHudson Yards

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Burrito Box
0m
39/100
Weak
Medium
Blue Seafood Bar
0.16km
28/100
Weak
Medium
ABA Turkish Restaurant
0.16km
52/100
Average
High
Kashkaval Garden
0.16km
83/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$1M-$4M
Price Range$$$-$$$$
Est. Employees15-45
Growth Potentialmoderate-high — delivery expansion could boost revenue 20-30%

Market Analysis

Market SizeNYC restaurant industry $50B+; Midtown West/Hell's Kitchen has 98+ restaurants within 1 mile
Target Demographicstourists, theater-goers, office workers

Consumer Trends

third-party delivery apps commanding 15-30% commission feeslate-night dining demand rebounding in NYCsustainability and locally-sourced ingredients as differentiators

Opportunities

  • catering to nearby office workers for lunch specials
  • creating a private dining space for events
  • partnering with local breweries for exclusive pairings

SWOT Analysis

Strengths

Internal advantages

  • authentic Contemporary cuisine niche
  • strong local demand from tourists, theater-goers, office workers
  • established presence on Google Maps/Yelp

Weaknesses

Areas for improvement

  • small physical footprint limits seating capacity
  • digital presence needs optimization
  • garage only, $40-60 creates accessibility challenges

Opportunities

External potential

  • seasonal menu innovations to drive repeat visits
  • expanding delivery and catering services
  • tourist traffic from Times Square

Threats

External risks

  • increasing food and labor costs
  • new restaurant openings in the area
  • competition from established Contemporary restaurants nearby

Strategic Recommendations

Quick Wins

Implement this week

offer weekday lunch combos to attract office workers

optimize Yelp listing with professional photos and respond to all reviews

add online ordering through direct website to avoid delivery app commissions

Growth Strategies

1-3 months

explore second location in complementary NYC neighborhood

partner with delivery apps for featured placement during peak hours

Risks to Monitor

Ongoing vigilance

health department inspection compliance costs

potential neighborhood rezoning or construction disruptions

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Pop-up kitchen space in Midtown West/Hell's Kitchen

Shared commercial kitchen and front-of-house space in Midtown West/Hell's Kitchen for aspiring chefs to test concepts before committing to a full lease.

2

Contemporary ghost kitchen network

Multi-brand virtual kitchen operating from a single Midtown West/Hell's Kitchen location, offering 3-4 Contemporary concepts optimized for delivery platforms.

Digital Score

62/ 100
Good

Quick Stats

Competitors4
Est. Revenue$1M-$4M
Digital Score62/100

Contact Info

893 9th Avenue, New York, NY, 10019, 10019

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