The Counter

Restaurants · New York, NY

Business Summary

The Counter is a restaurant located at 7 Times Square, New York, NY, 10036, serving the local community. With a digital score of 45/100, there is significant opportunity to enhance online visibility and customer engagement through digital marketing strategies.

Location & Competitors

Loading map...
Neighborhood
Downtown Core
Foot Traffic
Moderate
Parking
Limited street parking
Transit Access
Good - Bus routes available
Nearby Landmarks
StarbucksChase BankDunkin

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Pink Taco
0m
40/100
Weak
Medium
Yard House
0m
83/100
Strong
High
Red Lobster
0.16km
85/100
Strong
High
99¢ Fresh Pizza
0.16km
44/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 2 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$200K-$500K
Price Range$
Est. Employees15-25
Growth PotentialModerate-High

Market Analysis

Market Size$3B+ metro food service
Target DemographicsDiverse multicultural community

Consumer Trends

Third-party delivery dominanceGhost kitchen delivery modelsHealth-conscious menu options

Opportunities

  • Add catering services
  • Launch loyalty program
  • Develop meal prep subscription

SWOT Analysis

Strengths

Internal advantages

  • Positive online reviews
  • Unique cuisine offering
  • Experienced kitchen team

Weaknesses

Areas for improvement

  • No delivery optimization
  • Small seating capacity
  • Outdated website

Opportunities

External potential

  • Create signature dishes for social media
  • Expand delivery via DoorDash/UberEats
  • Partner with local influencers

Threats

External risks

  • Rising rent
  • New competitor openings
  • Economic downturn

Strategic Recommendations

Quick Wins

Implement this week

Collect and respond to reviews

Set up Instagram with food photos

Register on delivery platforms

Growth Strategies

1-3 months

Create cooking class experiences

Open second location

Risks to Monitor

Ongoing vigilance

Food cost inflation

Over-expansion without capital

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Restaurant Review Aggregator

Consolidate reviews from all sources with sentiment analysis

2

AI Menu Optimizer

AI to analyze sales and optimize menu pricing for max profit

Digital Score

45/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$200K-$500K
Digital Score45/100

Contact Info

7 Times Square, New York, NY, 10036, 10036
Most popular

Unlock Full Analysis

Only 12% of businesses in this area have a growth strategy. Get a 20+ page deep-dive for The Counter — financials, competitors, and a step-by-step action plan.

Coming soon • Instant delivery in 5 minutes • Money-back guarantee