That's A Wrap

Restaurants · New York, NY

Business Summary

That's A Wrap is a restaurants establishment located at 45-52 Bell Boulevard in New York. The business has a moderate digital presence (score: 54/100) but could benefit from stronger online marketing and review management. Located in a mixed-use urban neighborhood area, That's A Wrap serves local residents aged 25-45, young professionals.

Location & Competitors

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Neighborhood
mixed-use urban neighborhood
Foot Traffic
moderate to high
Parking
limited street parking
Transit Access
good - subway and bus access
Nearby Landmarks
subway stationsbus stopsconvenience stores

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Jimmy's Trattoria
0.16km
69/100
Average
High
Chicken Lovers
0.32km
19/100
Weak
Low
VIPizza
0.32km
18/100
Weak
Low
Amy's Chinese Restaurant
0.32km
27/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$1M-$2M/year
Price Range$
Est. Employees15-30
Growth Potentialhigh with right marketing

Market Analysis

Market Sizelarge - dense urban population within walking distance
Target Demographicslocal residents aged 25-45, young professionals

Consumer Trends

increasing interest in authentic ethnic cuisinehealth-conscious dining on the risesocial media-driven restaurant discovery

Opportunities

  • partner with local businesses for cross-promotion
  • optimize Google Business Profile for local SEO
  • introduce catering services for local offices

SWOT Analysis

Strengths

Internal advantages

  • •established presence at 45-52 Bell Boulevard
  • •specialization in restaurants cuisine
  • •loyal neighborhood customer base

Weaknesses

Areas for improvement

  • •limited online presence and digital marketing
  • •small dining capacity
  • •dependent on walk-in traffic

Opportunities

External potential

  • •social media marketing potential
  • •partnership with food delivery platforms

Threats

External risks

  • •new competitors entering the market
  • •rising commercial rents in the area

Strategic Recommendations

Quick Wins

Implement this week

set up Instagram account with food photos

register on Yelp, DoorDash, UberEats

add online ordering to website

Growth Strategies

1-3 months

launch a loyalty/rewards program

develop catering services for local offices and events

Risks to Monitor

Ongoing vigilance

rising food costs eroding margins

lease renewal at higher rates

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Local food delivery co-op

Neighborhood restaurants including That's A Wrap form a delivery cooperative to reduce third-party app fees and keep margins.

2

Meal prep subscription near 45-52 Bell Boulevard

Weekly meal prep service targeting busy professionals in the New York area, using That's A Wrap's recipes and kitchen.

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Digital Score

54/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$1M-$2M/year
Digital Score54/100

Contact Info

45-52 Bell Boulevard, New York, NY, 11364
+1-718-428-9727
Most popular

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