Thai Super

Restaurants · New York, NY

Business Summary

Thai Super is a restaurant establishment located in Murray Hill, New York. With a digital score of 28/100, there is significant room to improve its digital presence and online marketing. The location benefits from high foot traffic and strong transit access.

Location & Competitors

Loading map...
Neighborhood
Murray Hill — mixed-use urban corridor
Foot Traffic
High
Parking
Very limited — metered only
Transit Access
Good — bus routes nearby
Nearby Landmarks
H&MSoulCycleZaraChelsea Market

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Pipo's
0m
69/100
Average
High
Polash
0.16km
48/100
Average
Medium
99¢ Mega Pizza
0.16km
62/100
Average
High
BB Juice Bar
0.16km
25/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$2M-$5M
Price Range$$$$
Est. Employees30-60
Growth PotentialStrong

Market Analysis

Market Size$75M local food service market
Target DemographicsBusiness professionals

Consumer Trends

Contactless payment adoptionHealth-conscious optionsPlant-based menu expansion

Opportunities

  • Launch loyalty program
  • Expand delivery/takeout
  • Seasonal menu promotions

SWOT Analysis

Strengths

Internal advantages

  • Unique cuisine offering
  • High Yelp/Google ratings
  • Loyal repeat customers

Weaknesses

Areas for improvement

  • Outdated website
  • No delivery integration
  • Small seating capacity

Opportunities

External potential

  • Corporate lunch packages
  • Partner with food influencers
  • Meal kit offerings

Threats

External risks

  • Post-pandemic dining shifts
  • Labor shortage
  • Changing consumer preferences

Strategic Recommendations

Quick Wins

Implement this week

Optimize Yelp listing

Add online ordering

Create Google Ads campaign

Growth Strategies

1-3 months

Create private dining events

Open second location

Launch meal subscription

Risks to Monitor

Ongoing vigilance

Lease renewal risk

Rising operational costs

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Pop-Up Restaurant Booking Platform

Marketplace connecting chefs with underutilized restaurant spaces for pop-up dining experiences.

2

Diner Loyalty Cross-Network

Unified loyalty program across independent restaurants, letting diners earn and redeem points anywhere in the network.

Digital Score

28/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$2M-$5M
Digital Score28/100

Contact Info

166 East 118 street, New York, NY
Most popular

Unlock Full Analysis

Only 12% of businesses in this area have a growth strategy. Get a 20+ page deep-dive for Thai Super — financials, competitors, and a step-by-step action plan.

Coming soon • Instant delivery in 5 minutes • Money-back guarantee