Sushiann

Restaurants · New York, NY

Business Summary

Sushiann is a japanese restaurant located in Midtown East / Sutton Place, New York. With a digital presence score of 48/100, there is significant opportunity to improve online visibility through Google Business Profile optimization and social media marketing.

Location & Competitors

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Neighborhood
dense commercial/tourist corridor
Foot Traffic
very high — tourist and commuter hub
Parking
very limited — garage parking $30-60, street nearly impossible
Transit Access
excellent — multiple subway lines, Metro-North, LIRR
Nearby Landmarks
Bloomingdale'sCentral Park SouthPlaza Hotel

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
The Little Beet
0m
57/100
Average
High
Uncle Gussy's
0.16km
73/100
Strong
High
'Essen
0.16km
19/100
Weak
Low
Casa Lever
0.16km
41/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Est. Revenue$1089K annually
Price Range$$$
Est. Employees27
Growth Potentialmoderate

Market Analysis

Market Size$6M addressable market within 1-mile radius
Target Demographicstourists, office workers, theater-goers aged 25-55

Consumer Trends

omakase dining experiences trending upwardsake bar concepts growingJapanese-fusion gaining popularity

Opportunities

  • expand delivery radius via DoorDash/Uber Eats in Midtown East / Sutton Place
  • leverage japanese cuisine trending interest for marketing
  • implement loyalty program to increase repeat visits

SWOT Analysis

Strengths

Internal advantages

  • prime Midtown East / Sutton Place location with massive foot traffic
  • Japanese cuisine with dedicated local following
  • word-of-mouth reputation in the neighborhood

Weaknesses

Areas for improvement

  • limited social media engagement compared to competitors
  • high rent in Midtown East / Sutton Place pressures margins

Opportunities

External potential

  • expand delivery radius via DoorDash/Uber Eats in Midtown East / Sutton Place
  • leverage japanese cuisine trending interest for marketing
  • implement loyalty program to increase repeat visits

Threats

External risks

  • intense restaurant competition in Midtown East / Sutton Place
  • rising food and labor costs in NYC
  • post-pandemic shift to remote work reducing lunch traffic

Strategic Recommendations

Quick Wins

Implement this week

claim and optimize Google Business Profile with updated photos

launch Instagram presence showcasing japanese dishes

implement online ordering through direct website to reduce commission fees

Growth Strategies

1-3 months

develop catering program targeting Midtown East / Sutton Place offices and events

create signature japanese dish that becomes social media shareable

partner with local food influencers for authentic content creation

Risks to Monitor

Ongoing vigilance

NYC restaurant failure rate ~60% in first year — maintain cash reserves

rent escalation in Midtown East / Sutton Place could squeeze profitability

over-reliance on delivery platforms erodes margins (15-30% commissions)

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Ghost Kitchen Japanese Concept

Launch a delivery-only japanese brand from this kitchen during off-peak hours, targeting underserved neighborhoods in the delivery radius with a streamlined menu of 8-10 items.

2

Japanese Meal Kit Subscription

Offer weekly japanese meal kits with pre-portioned ingredients and video instructions, targeting Midtown East / Sutton Place residents who want restaurant-quality japanese food at home.

Digital Score

48/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$1089K annually
Digital Score48/100

Contact Info

38 East 51st Street, New York, NY, 10022, 10022
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Sushiann stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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