Surfish

Restaurants · New York, NY

Business Summary

Surfish is a restaurant establishment located in Murray Hill, New York. With a digital score of 58/100, there is significant room to improve its digital presence and online marketing. Strategic improvements in delivery and social media could drive growth.

Location & Competitors

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Neighborhood
Murray Hill — upscale commercial/residential
Foot Traffic
High
Parking
Garage within 2 blocks
Transit Access
Excellent — multiple subway lines within 2 blocks
Nearby Landmarks
Bloomingdale'sZaraCitarella

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Breakhouse Cafe
0.16km
39/100
Weak
Medium
Villa Mia Pizza
0.16km
77/100
Strong
High
Bombolona Bakehouse
0.16km
31/100
Weak
Medium
Luo's Burgers
0.32km
50/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$300K-$700K
Price Range$$-$$$
Est. Employees30-60
Growth PotentialModerate-High

Market Analysis

Market Size$100M+ Manhattan restaurant market
Target DemographicsBusiness professionals

Consumer Trends

QR code menusContactless payment adoptionSustainability focus

Opportunities

  • Expand delivery/takeout
  • Seasonal menu promotions
  • Private event hosting

SWOT Analysis

Strengths

Internal advantages

  • Unique cuisine offering
  • Strong social media presence
  • Established customer base

Weaknesses

Areas for improvement

  • Limited marketing budget
  • No delivery integration
  • No reservation system

Opportunities

External potential

  • Meal kit offerings
  • Expand delivery/takeout
  • Launch loyalty program

Threats

External risks

  • Delivery app commission fees
  • Health regulation changes
  • Rent increases

Strategic Recommendations

Quick Wins

Implement this week

Update website SEO

Respond to all reviews

Optimize Yelp listing

Growth Strategies

1-3 months

Open second location

Launch meal subscription

Partner with local influencers

Risks to Monitor

Ongoing vigilance

Rising operational costs

Negative review spiral

Startup Ideas

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1

Restaurant Review Analytics

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2

Restaurant Waste-to-Compost Service

B2B service converting restaurant food waste into compost, reducing disposal costs and environmental impact.

Digital Score

58/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$300K-$700K
Digital Score58/100

Contact Info

550 3rd Avenue, New York, NY, 11215, 11215
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Surfish stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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