SHI

Restaurants · New York, NY

Business Summary

SHI is a restaurants establishment located at 47-20 Center Boulevard in Long Island City. The business has a moderate digital presence (score: 43/100) but could benefit from stronger online marketing and review management. Located in a rapidly developing waterfront area area, SHI serves young urban professionals and food enthusiasts.

Location & Competitors

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Neighborhood
rapidly developing waterfront area
Foot Traffic
moderate, growing
Parking
limited but improving
Transit Access
good - 7/G/E/M trains nearby
Nearby Landmarks
parksfitness centersparking garages

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Skinny's Cantina
0m
54/100
Average
High
Maiella
0.16km
28/100
Weak
Medium
Blend on the Water
0.32km
28/100
Weak
Medium
Riverview
0.32km
41/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$150K-$400K/year
Price Range$
Est. Employees8-15
Growth Potentialmoderate with digital improvement

Market Analysis

Market Sizemoderate to large - growing residential development
Target Demographicsyoung urban professionals and food enthusiasts

Consumer Trends

ghost kitchen and virtual brand expansionplant-based menu options trendingexperiential dining gaining popularity

Opportunities

  • offer meal kits or retail products
  • host community events to build brand
  • add online ordering to website

SWOT Analysis

Strengths

Internal advantages

  • established presence at 47-20 Center Boulevard
  • specialization in restaurants cuisine
  • loyal neighborhood customer base

Weaknesses

Areas for improvement

  • no dedicated parking
  • limited brand recognition beyond neighborhood
  • outdated interior or signage

Opportunities

External potential

  • partnership with food delivery platforms
  • growing residential development nearby

Threats

External risks

  • rising commercial rents in the area
  • increasing competition from chains

Strategic Recommendations

Quick Wins

Implement this week

create a simple website with menu and hours

encourage customer reviews with table cards

update signage for better street visibility

Growth Strategies

1-3 months

expand delivery coverage area

partner with local influencers for promotion

Risks to Monitor

Ongoing vigilance

lease renewal at higher rates

over-expansion without stable customer base

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Community cooking classes at SHI

Weekend cooking workshops teaching SHI's signature dishes, creating additional revenue and community engagement.

2

Virtual kitchen brand from SHI

Launch a delivery-only brand leveraging SHI's kitchen capacity during off-peak hours, targeting a different cuisine or niche market.

Digital Score

43/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$150K-$400K/year
Digital Score43/100

Contact Info

47-20 Center Boulevard, Long Island City, NY, 11109, 11109
Most popular

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