Salim Biryani Kabab & Sweets

Restaurants · New York, NY

Business Summary

Salim Biryani Kabab & Sweets is a south asian/halal restaurant located at 166-14 Hillside Avenue in New York, New York. With a digital score of 42/100, the business has a moderate online presence but could benefit from stronger digital marketing efforts. The moderate-high foot traffic location and south asian/halal focus position it well within the competitive New York dining scene.

Location & Competitors

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Neighborhood
urban commercial
Foot Traffic
moderate-high
Parking
street parking varies
Transit Access
good - public transit accessible
Nearby Landmarks
subway stationhospitalpark

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Chang Pai
0m
28/100
Weak
Medium
King Kabab
0m
30/100
Weak
Medium
Shahi Kitchen
0.16km
75/100
Strong
High
Apnar Cha Ghor
0.16km
70/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 2 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$405K-$628K/year
Price Range$$
Est. Employees17
Growth Potentialmoderate-high

Market Analysis

Market Size~72K potential customers within 1-mile radius
Target DemographicsNew York residents, workers, and visitors seeking south asian/halal dining options

Consumer Trends

contactless ordering adoptiongrowing demand for delivery and takeoutghost kitchen and virtual brand expansion

Opportunities

  • introduce catering services for local events
  • leverage Instagram/TikTok for food content
  • seasonal menu specials to drive buzz

SWOT Analysis

Strengths

Internal advantages

  • specialized South Asian/Halal cuisine offering
  • convenient location at 166-14 Hillside Avenue
  • moderate-high foot traffic area

Weaknesses

Areas for improvement

  • dependent on walk-in traffic
  • no dedicated website or outdated web presence
  • small dining capacity

Opportunities

External potential

  • introduce catering services for local events
  • leverage Instagram/TikTok for food content
  • seasonal menu specials to drive buzz

Threats

External risks

  • increasing competition from delivery-only kitchens
  • new restaurant openings in the area
  • changing neighborhood demographics

Strategic Recommendations

Quick Wins

Implement this week

register on major delivery platforms

add QR code menu for contactless ordering

collect and respond to online reviews

Growth Strategies

1-3 months

partner with food bloggers for reviews

introduce a customer loyalty program

expand menu with trending items

Risks to Monitor

Ongoing vigilance

over-expansion without sufficient demand

regulatory changes in food service industry

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

South Asian/Halal Meal Kit Delivery

Offer DIY meal kits featuring Salim Biryani Kabab & Sweets's signature dishes for home cooking enthusiasts in New York.

2

Virtual South Asian/Halal Cooking Classes

Host online cooking classes teaching popular dishes from Salim Biryani Kabab & Sweets's menu, building brand awareness and additional revenue.

Digital Score

42/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$405K-$628K/year
Digital Score42/100

Contact Info

166-14 Hillside Avenue, Jamaica, NY, 11432, 11432
Most popular

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