Popeye's

Restaurants · New York, NY

Business Summary

Popeye's is a american restaurant located at 243 Nostrand Avenue, New York, NY, 11216 in Bedford-Stuyvesant, Brooklyn. Situated near Restoration Plaza, it serves the African American, Caribbean, young professionals with strong digital visibility. The moderate on Fulton/Nostrand foot traffic area and A/C at Nostrand, G at Bedford-Nostrand access provide solid customer acquisition potential.

Location & Competitors

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Neighborhood
gentrifying residential (Bedford-Stuyvesant, Brooklyn)
Foot Traffic
moderate on Fulton/Nostrand
Parking
street parking available
Transit Access
A/C at Nostrand, G at Bedford-Nostrand
Nearby Landmarks
Restoration PlazaFulton Street corridorHerbert Von King Park

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Espinal Deli
0m
52/100
Average
High
Samurai Papa
0.16km
32/100
Weak
Medium
Sugar Hill Disco Restaurant and Bar
0.16km
76/100
Strong
High
Baron's
0.32km
50/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$300K-$1M
Price Range$$
Est. Employees5-15
Growth Potentialmoderate-high — delivery expansion could boost revenue 20-30%

Market Analysis

Market SizeNYC restaurant industry $50B+; Bedford-Stuyvesant has 223+ restaurants within 1 mile
Target DemographicsAfrican American, Caribbean, young professionals

Consumer Trends

growing interest in authentic American cuisine in Brooklynghost kitchen delivery models gaining tractionQR code digital menus now standard post-pandemic

Opportunities

  • partnering with local breweries for exclusive pairings
  • creating a private dining space for events
  • expanding delivery radius via DoorDash/Uber Eats optimization

SWOT Analysis

Strengths

Internal advantages

  • strong local demand from African American, Caribbean, young professionals
  • authentic American cuisine niche
  • prime location in Bedford-Stuyvesant with moderate on Fulton/Nostrand foot traffic

Weaknesses

Areas for improvement

  • small physical footprint limits seating capacity
  • digital presence needs optimization
  • street parking available creates accessibility challenges

Opportunities

External potential

  • social media marketing to reach younger demographics
  • seasonal menu innovations to drive repeat visits
  • growing population in Bedford-Stuyvesant neighborhood

Threats

External risks

  • economic downturn affecting discretionary dining spending
  • new restaurant openings in the area
  • increasing food and labor costs

Strategic Recommendations

Quick Wins

Implement this week

add online ordering through direct website to avoid delivery app commissions

implement a simple loyalty punch card program

launch Instagram account featuring daily specials and behind-the-scenes content

Growth Strategies

1-3 months

partner with delivery apps for featured placement during peak hours

launch branded merchandise and packaged sauces/spices for retail

Risks to Monitor

Ongoing vigilance

lease renewal at potentially higher rates

health department inspection compliance costs

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Pop-up kitchen space in Bedford-Stuyvesant

Shared commercial kitchen and front-of-house space in Bedford-Stuyvesant for aspiring chefs to test concepts before committing to a full lease.

2

Bedford-Stuyvesant food tour platform

App-based walking food tours of Bedford-Stuyvesant's diverse restaurant scene, combining cultural history with curated tastings from local favorites.

Digital Score

68/ 100
Good

Quick Stats

Competitors4
Est. Revenue$300K-$1M
Digital Score68/100

Contact Info

243 Nostrand Avenue, New York, NY, 11216, 11216
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Popeye's stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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