Pasha Pizza

Restaurants · New York, NY

Business Summary

Pasha Pizza at New York, NY operates in the heart of New York City, NYC, catering primarily to diverse NYC residents. With moderate foot traffic and access via multiple subway lines nearby, the location offers solid exposure. Competition in the area is notable but manageable with strong differentiation and digital marketing.

Location & Competitors

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Neighborhood
commercial (New York City, NYC)
Foot Traffic
moderate
Parking
limited
Transit Access
multiple subway lines nearby
Nearby Landmarks
local shopping corridor

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
D'Antan
0m
45/100
Average
Medium
Neptune Diner II
0.16km
29/100
Weak
Medium
Prospect Thai
0.32km
67/100
Average
High
Gueros
0.32km
73/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$300K-$900K
Price Range$$
Est. Employees5-15
Growth Potentialhigh — gentrifying area with rising disposable income

Market Analysis

Market SizeNYC restaurant industry $50B+; New York City has 250+ restaurants within 1 mile
Target Demographicsdiverse NYC residents

Consumer Trends

growing interest in authentic Italian cuisine in NYCTikTok food content driving 30% of new customer discoverylate-night dining demand rebounding in NYC

Opportunities

  • creating a private dining space for events
  • offering cooking classes or tasting events for additional revenue
  • catering to nearby office workers for lunch specials

SWOT Analysis

Strengths

Internal advantages

  • strong local demand from diverse NYC residents
  • authentic Italian cuisine niche
  • prime location in New York City with moderate foot traffic

Weaknesses

Areas for improvement

  • dependence on walk-in traffic over reservations
  • digital presence needs optimization
  • small physical footprint limits seating capacity

Opportunities

External potential

  • growing population in New York City neighborhood
  • seasonal menu innovations to drive repeat visits
  • expanding delivery and catering services

Threats

External risks

  • rising commercial rents in NYC
  • new restaurant openings in the area
  • competition from established Italian restaurants nearby

Strategic Recommendations

Quick Wins

Implement this week

add online ordering through direct website to avoid delivery app commissions

optimize Yelp listing with professional photos and respond to all reviews

offer weekday lunch combos to attract office workers

Growth Strategies

1-3 months

create seasonal tasting menus to generate press coverage

launch branded merchandise and packaged sauces/spices for retail

Risks to Monitor

Ongoing vigilance

lease renewal at potentially higher rates

potential neighborhood rezoning or construction disruptions

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

New York City food tour platform

App-based walking food tours of New York City's diverse restaurant scene, combining cultural history with curated tastings from local favorites.

2

Italian ghost kitchen network

Multi-brand virtual kitchen operating from a single New York City location, offering 3-4 Italian concepts optimized for delivery platforms.

Digital Score

66/ 100
Good

Quick Stats

Competitors4
Est. Revenue$300K-$900K
Digital Score66/100

Contact Info

New York, NY, 11238

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