Nonono
Restaurants · New York, NY
Business Summary
Nonono is a american restaurant located at 118 Madison Avenue, New York, NY, 10016 in Murray Hill/Kips Bay, Manhattan. Situated near Empire State Building, it serves the young professionals, medical workers, South Asian community with moderate digital visibility. The moderate-high foot traffic area and 6 at 33rd St, B/D/F/M/N/Q/R/W at 34th St-Herald Sq access provide solid customer acquisition potential.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Bella Napoli | 0m | 31/100 Weak | Medium |
| on | 0m | 38/100 Weak | Medium |
| Okdongsik | 0m | 59/100 Average | High |
| The Crooked Knife | 0m | 20/100 Weak | Low |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Revenue Range
Financial Overview
Market Analysis
Consumer Trends
Opportunities
- creating a private dining space for events
- capturing foot traffic from Empire State Building
- underserved demand for quality American in Murray Hill/Kips Bay
SWOT Analysis
Strengths
Internal advantages
- •authentic American cuisine niche
- •strong local demand from young professionals, medical workers, South Asian community
- •established presence on Google Maps/Yelp
Weaknesses
Areas for improvement
- •small physical footprint limits seating capacity
- •garage available creates accessibility challenges
- •digital presence needs optimization
Opportunities
External potential
- •expanding delivery and catering services
- •social media marketing to reach younger demographics
- •tourist traffic from Empire State Building
Threats
External risks
- •increasing food and labor costs
- •new restaurant openings in the area
- •rising commercial rents in NYC
Strategic Recommendations
Quick Wins
Implement this week
add online ordering through direct website to avoid delivery app commissions
implement a simple loyalty punch card program
claim and optimize Google Business Profile with updated photos and hours
Growth Strategies
1-3 months
explore second location in complementary NYC neighborhood
launch branded merchandise and packaged sauces/spices for retail
Risks to Monitor
Ongoing vigilance
potential neighborhood rezoning or construction disruptions
lease renewal at potentially higher rates
Startup Ideas
AI-generated business opportunities inspired by this analysis
Murray Hill/Kips Bay food tour platform
App-based walking food tours of Murray Hill/Kips Bay's diverse restaurant scene, combining cultural history with curated tastings from local favorites.
American meal kit delivery for Manhattan
Pre-portioned American meal kits with authentic recipes and ingredients, targeting busy professionals in Murray Hill/Kips Bay who want restaurant-quality meals at home.
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Digital Score
Quick Stats
Contact Info
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