Mr King

Restaurants · New York, NY

Business Summary

Mr King is a Contemporary American restaurant located in Flatbush, Brooklyn, serving millennials in one of NYC's caribbean food capital areas. With a digital presence score of 42/100, there is significant room for improvement in online visibility and customer engagement.

Location & Competitors

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Neighborhood
Caribbean food capital
Foot Traffic
Moderate — neighborhood-level traffic, stronger on weekends
Parking
Limited — some street parking available, metered spots nearby
Transit Access
Moderate — subway accessible but may require bus transfer
Nearby Landmarks
Flatbush commercial corridorBrooklyn neighborhood shops

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Green Lake
0m
41/100
Weak
Medium
Melany Restaurant
0m
29/100
Weak
Medium
Ali's Roti Shop
0m
90/100
Strong
High
Gino's Pizza
0.16km
42/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$400K - $1.2M annually
Price Range$ - $$
Est. Employees5-15
Growth PotentialModerate to High — underserved area with growing demand

Market Analysis

Market Size$4B+ restaurant market, 8,000+ restaurants, fastest-growing borough
Target DemographicsMillennials, young families, creative professionals, gentrifying neighborhood mix

Consumer Trends

Third-party delivery fees squeezing margins (15-30% commissions)Ghost kitchens and delivery-only concepts expanding rapidlySustainability and locally-sourced ingredients driving premium pricing

Opportunities

  • Delivery optimization for Brooklyn market
  • Meal prep and subscription box offerings
  • Loyalty program to build repeat customer base

SWOT Analysis

Strengths

Internal advantages

  • Brooklyn location provides growing visibility
  • Serves Contemporary American cuisine with established local demand
  • Located in Flatbush, a recognized dining destination

Weaknesses

Areas for improvement

  • Dependency on third-party delivery platforms
  • Limited parking for drive-in customers
  • Digital presence score of 42/100 suggests online visibility gaps

Opportunities

External potential

  • Leverage Instagram/TikTok for organic customer acquisition
  • Capitalize on Flatbush's growing reputation as dining destination
  • Create seasonal menus to drive repeat visits

Threats

External risks

  • Third-party delivery commission increases
  • New restaurant openings in immediate vicinity
  • Rising food costs and supply chain disruptions

Strategic Recommendations

Quick Wins

Implement this week

Add online ordering through direct website to reduce delivery app commissions

Create a Google Ads campaign targeting 'best restaurant near me' queries

Claim and optimize Google Business Profile with updated photos and hours

Growth Strategies

1-3 months

Launch a Contemporary American-focused pop-up or tasting event series

Expand into catering for Brooklyn corporate and residential events

Create a signature dish that becomes Instagram-viral content

Risks to Monitor

Ongoing vigilance

Maintain food safety scores — NYC Health Department inspections are strict

Watch for new competition from ghost kitchens in the area

Monitor lease renewal terms — NYC commercial rents volatile

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Contemporary American Meal Kit Subscription

Offer weekly Contemporary American meal kits with pre-portioned ingredients and recipes, targeting busy NYC professionals who want restaurant-quality Contemporary American at home.

2

Virtual Contemporary American Cooking Classes

Monetize chef expertise through live virtual cooking classes teaching signature Contemporary American dishes, targeting food enthusiasts nationwide.

Digital Score

42/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$400K - $1.2M annually
Digital Score42/100

Contact Info

803 Flatbush Avenue, New York, NY, 11226, 11226
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Mr King stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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