Mas Tortilla

Restaurants · New York, NY

Business Summary

Mas Tortilla is a diverse/local restaurant located at 113-27B Queens Boulevard in Queens, New York. With a digital score of 70/100, the business has a moderate online presence but could benefit from stronger digital marketing efforts. The moderate foot traffic location and diverse/local focus position it well within the competitive Queens dining scene.

Location & Competitors

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Neighborhood
suburban-commercial
Foot Traffic
moderate
Parking
street and lot parking
Transit Access
good - bus and subway access
Nearby Landmarks
pharmacygrocery storehospital

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Fuji
0m
63/100
Average
High
Queens bully
0.16km
56/100
Average
High
Pollo Inka
0.16km
71/100
Strong
High
Hibachi
0.32km
46/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$394K-$845K/year
Price Range$$-$$$
Est. Employees30
Growth Potentialmoderate-high

Market Analysis

Market Size~71K potential customers within 1-mile radius
Target DemographicsQueens residents, workers, and visitors seeking diverse/local dining options

Consumer Trends

social media marketing driving foot traffichealth-conscious dining options trendingfusion cuisine gaining popularity

Opportunities

  • introduce catering services for local events
  • seasonal menu specials to drive buzz
  • weekend brunch service expansion

SWOT Analysis

Strengths

Internal advantages

  • established presence in Queens
  • specialized Diverse/Local cuisine offering
  • convenient location at 113-27B Queens Boulevard

Weaknesses

Areas for improvement

  • dependent on walk-in traffic
  • limited parking options
  • limited online presence and digital marketing

Opportunities

External potential

  • introduce catering services for local events
  • seasonal menu specials to drive buzz
  • weekend brunch service expansion

Threats

External risks

  • economic downturn reducing dining-out spending
  • new restaurant openings in the area
  • rent increases in commercial corridors

Strategic Recommendations

Quick Wins

Implement this week

claim and optimize Google Business Profile

collect and respond to online reviews

add QR code menu for contactless ordering

Growth Strategies

1-3 months

develop a branded website with online ordering

expand menu with trending items

launch targeted social media ad campaigns

Risks to Monitor

Ongoing vigilance

supply chain disruptions affecting menu availability

regulatory changes in food service industry

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Diverse/Local Meal Kit Delivery

Offer DIY meal kits featuring Mas Tortilla's signature dishes for home cooking enthusiasts in Queens.

2

Virtual Diverse/Local Cooking Classes

Host online cooking classes teaching popular dishes from Mas Tortilla's menu, building brand awareness and additional revenue.

Digital Score

70/ 100
Good

Quick Stats

Competitors4
Est. Revenue$394K-$845K/year
Digital Score70/100

Contact Info

113-27B Queens Boulevard, New York, NY, 11375, 11375
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Mas Tortilla stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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