Mama Lee

Restaurants · New York, NY

Business Summary

Mama Lee is a Contemporary American restaurant located in Oakland Gardens, Queens, serving diverse immigrant communities in one of NYC's diverse areas. With a digital presence score of 61/100, there is a solid foundation but opportunities to strengthen social media and delivery optimization.

Location & Competitors

Loading map...
Neighborhood
Diverse, residential
Foot Traffic
Moderate — neighborhood-level traffic, stronger on weekends
Parking
Limited — some street parking available, metered spots nearby
Transit Access
Limited — primarily bus service, subway may require transfer
Nearby Landmarks
Oakland Gardens commercial corridorQueens neighborhood shops

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Amy's Chinese Restaurant
0m
27/100
Weak
Medium
Cafe 48 & Restaurant
0.16km
41/100
Weak
Medium
Crispy Cloud
0.16km
28/100
Weak
Medium
Jimmy's Trattoria
0.32km
69/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$400K - $1.2M annually
Price Range$ - $$
Est. Employees5-15
Growth PotentialModerate to High — underserved area with growing demand

Market Analysis

Market Size$3B+ restaurant market, extreme diversity, 120+ cuisines represented
Target DemographicsDiverse immigrant communities, families, value-conscious diners, local workers

Consumer Trends

Plant-based menu items becoming mainstream requirementExperiential dining and Instagram-worthy presentationsThird-party delivery fees squeezing margins (15-30% commissions)

Opportunities

  • Delivery optimization for Queens market
  • Underserved Contemporary American niche in Oakland Gardens area
  • Private dining/event space utilization

SWOT Analysis

Strengths

Internal advantages

  • Unique menu positioning in competitive landscape
  • Located in Oakland Gardens, a recognized dining destination
  • Queens location provides growing visibility

Weaknesses

Areas for improvement

  • Digital presence score of 61/100 suggests online visibility gaps
  • Dependency on third-party delivery platforms
  • Intense competition from 3 nearby similar concepts

Opportunities

External potential

  • Create seasonal menus to drive repeat visits
  • Capitalize on Oakland Gardens's growing reputation as dining destination
  • Develop catering program for nearby businesses

Threats

External risks

  • Economic downturn reducing discretionary dining spend
  • NYC minimum wage increases impacting labor costs
  • New restaurant openings in immediate vicinity

Strategic Recommendations

Quick Wins

Implement this week

Claim and optimize Google Business Profile with updated photos and hours

Create a Google Ads campaign targeting 'best restaurant near me' queries

Set up Instagram business account with consistent posting schedule (3x/week)

Growth Strategies

1-3 months

Create a signature dish that becomes Instagram-viral content

Develop a loyalty/rewards app to increase customer lifetime value

Expand into catering for Queens corporate and residential events

Risks to Monitor

Ongoing vigilance

Avoid over-reliance on UberEats/DoorDash — commissions erode margins

Monitor lease renewal terms — NYC commercial rents volatile

Don't neglect dine-in experience while chasing delivery revenue

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Virtual Contemporary American Cooking Classes

Monetize chef expertise through live virtual cooking classes teaching signature Contemporary American dishes, targeting food enthusiasts nationwide.

2

Oakland Gardens Food Tour Partnership

Create a curated food tour experience in Oakland Gardens partnering with 4-5 local restaurants, bookable through a dedicated app with themed routes.

Digital Score

61/ 100
Good

Quick Stats

Competitors4
Est. Revenue$400K - $1.2M annually
Digital Score61/100

Contact Info

213-12 48th Avenue, Bayside, NY, 11364, 11364

One Report. Clear Next Steps.

Stop guessing. Get a custom growth strategy for Mama Lee with revenue forecasts, market gaps, and prioritized recommendations you can act on this week.

Coming soon • Instant delivery in 5 minutes • Money-back guarantee