Mắm

Restaurants · New York, NY

Business Summary

Mắm is a restaurant establishment located in 70 Forsyth Street, New York, NY, 10002. With a digital score of 51, there is moderate room for improving its online presence and customer engagement.

Location & Competitors

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Neighborhood
commercial district
Foot Traffic
very high
Parking
difficult — street only
Transit Access
good — multiple bus routes
Nearby Landmarks
StarbucksTrader Joe's

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Pho Grand
0.16km
79/100
Strong
High
99 Favor Taste
0.16km
54/100
Average
High
Kitchen Cô Út
0.16km
75/100
Strong
High
New Kim Tuong
0.16km
37/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 2 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$1300K - $1500K annually
Price Range$$$$
Est. Employees5
Growth Potentialhigh

Market Analysis

Market Size$2-5M local market
Target Demographicscommuters and office workers

Consumer Trends

plant-based menu options growingsocial media marketing importancesustainable packaging demand

Opportunities

  • launch catering services
  • seasonal menu specials
  • corporate lunch packages

SWOT Analysis

Strengths

Internal advantages

  • •loyal customer base
  • •experienced kitchen staff
  • •fast service
  • •strong online reviews

Weaknesses

Areas for improvement

  • •narrow menu
  • •high rent costs

Opportunities

External potential

  • •tourism growth
  • •growing food delivery market

Threats

External risks

  • •supply chain disruptions
  • •rising food costs
  • •labor shortage

Strategic Recommendations

Quick Wins

Implement this week

add daily specials board

register on Yelp and respond to reviews

partner with UberEats/DoorDash

Growth Strategies

1-3 months

add private dining/event space

launch weekend brunch program

build referral program

Risks to Monitor

Ongoing vigilance

food safety compliance

single location vulnerability

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Virtual Restaurant Brand

Create a delivery-only brand with a focused menu for maximum efficiency

2

Meal Kit Delivery Service

Package signature dishes as meal kits for home cooking enthusiasts

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Digital Score

51/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$1300K - $1500K annually
Digital Score51/100

Contact Info

70 Forsyth Street, New York, NY, 10002, 10002

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