Jollibee

Restaurants · New York, NY

Business Summary

Jollibee is a Contemporary American restaurant located in Woodside, Queens, serving diverse immigrant communities in one of NYC's filipino areas. With a digital presence score of 28/100, there is significant room for improvement in online visibility and customer engagement.

Location & Competitors

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Neighborhood
Filipino, Thai, diverse
Foot Traffic
Moderate — neighborhood-level traffic, stronger on weekends
Parking
Limited — some street parking available, metered spots nearby
Transit Access
Limited — primarily bus service, subway may require transfer
Nearby Landmarks
Woodside commercial corridorQueens neighborhood shops

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Khing
0m
85/100
Strong
High
Los Tacos del Viejon
0m
15/100
Weak
Low
Long Spring Garden
0.16km
40/100
Weak
Medium
Three Bowls Ramen
0.16km
62/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$400K - $1.2M annually
Price Range$ - $$
Est. Employees5-15
Growth PotentialModerate to High — underserved area with growing demand

Market Analysis

Market Size$3B+ restaurant market, extreme diversity, 120+ cuisines represented
Target DemographicsDiverse immigrant communities, families, value-conscious diners, local workers

Consumer Trends

Labor shortage driving wages up 15-25% since 2020Experiential dining and Instagram-worthy presentationsSustainability and locally-sourced ingredients driving premium pricing

Opportunities

  • Tourist-focused marketing on Yelp and Google Maps
  • Late-night menu targeting bar and nightlife crowd
  • Loyalty program to build repeat customer base

SWOT Analysis

Strengths

Internal advantages

  • Queens location provides growing visibility
  • Strong neighborhood foot traffic
  • Serves Contemporary American cuisine with established local demand

Weaknesses

Areas for improvement

  • Intense competition from 3 nearby similar concepts
  • Digital presence score of 28/100 suggests online visibility gaps
  • Limited parking for drive-in customers

Opportunities

External potential

  • Expand delivery radius through virtual brand strategy
  • Develop catering program for nearby businesses
  • Capitalize on Woodside's growing reputation as dining destination

Threats

External risks

  • Rising food costs and supply chain disruptions
  • Economic downturn reducing discretionary dining spend
  • Third-party delivery commission increases

Strategic Recommendations

Quick Wins

Implement this week

Create a Google Ads campaign targeting 'best restaurant near me' queries

Claim and optimize Google Business Profile with updated photos and hours

Set up Instagram business account with consistent posting schedule (3x/week)

Growth Strategies

1-3 months

Create a signature dish that becomes Instagram-viral content

Develop a loyalty/rewards app to increase customer lifetime value

Partner with local food influencers for sponsored content

Risks to Monitor

Ongoing vigilance

Monitor lease renewal terms — NYC commercial rents volatile

Maintain food safety scores — NYC Health Department inspections are strict

Don't neglect dine-in experience while chasing delivery revenue

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Woodside Food Tour Partnership

Create a curated food tour experience in Woodside partnering with 4-5 local restaurants, bookable through a dedicated app with themed routes.

2

Virtual Contemporary American Cooking Classes

Monetize chef expertise through live virtual cooking classes teaching signature Contemporary American dishes, targeting food enthusiasts nationwide.

Digital Score

28/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$400K - $1.2M annually
Digital Score28/100

Contact Info

62-29 Roosevelt Avenue, Woodside, NY, 11377, 11377
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Jollibee stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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