Jimmy's House

Restaurants · New York, NY

Business Summary

Jimmy's House is a fusion restaurant located at 162 East 25th Street, New York, NY, 10010 in Gramercy/Flatiron, Manhattan. Situated near Madison Square Park, it serves the tech workers, professionals, foodies with moderate digital visibility. The high foot traffic area and 6/N/R/W at 23rd St, L at 3rd Ave access provide solid customer acquisition potential.

Location & Competitors

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Neighborhood
upscale commercial (Gramercy/Flatiron, Manhattan)
Foot Traffic
high
Parking
garage only
Transit Access
6/N/R/W at 23rd St, L at 3rd Ave
Nearby Landmarks
Madison Square ParkEatalyFlatiron Building

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Bagel Express III
0m
35/100
Weak
Medium
La Vera Pizzeria
0m
42/100
Weak
Medium
Beef Up Noodle
0.16km
28/100
Weak
Medium
Little Basil
0.16km
35/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$500K-$1.5M
Price Range$$-$$$
Est. Employees8-25
Growth Potentialhigh — gentrifying area with rising disposable income

Market Analysis

Market SizeNYC restaurant industry $50B+; Gramercy/Flatiron has 150+ restaurants within 1 mile
Target Demographicstech workers, professionals, foodies

Consumer Trends

contactless payment adoption at 85%+ in NYCTikTok food content driving 30% of new customer discoverylate-night dining demand rebounding in NYC

Opportunities

  • launching a loyalty app to retain repeat customers
  • capturing foot traffic from Madison Square Park
  • expanding delivery radius via DoorDash/Uber Eats optimization

SWOT Analysis

Strengths

Internal advantages

  • strong local demand from tech workers, professionals, foodies
  • prime location in Gramercy/Flatiron with high foot traffic
  • access to 6/N/R/W at 23rd St, L at 3rd Ave

Weaknesses

Areas for improvement

  • small physical footprint limits seating capacity
  • digital presence needs optimization
  • dependence on walk-in traffic over reservations

Opportunities

External potential

  • tourist traffic from Madison Square Park
  • growing population in Gramercy/Flatiron neighborhood
  • seasonal menu innovations to drive repeat visits

Threats

External risks

  • new restaurant openings in the area
  • economic downturn affecting discretionary dining spending
  • increasing food and labor costs

Strategic Recommendations

Quick Wins

Implement this week

implement a simple loyalty punch card program

offer weekday lunch combos to attract office workers

claim and optimize Google Business Profile with updated photos and hours

Growth Strategies

1-3 months

partner with delivery apps for featured placement during peak hours

explore second location in complementary NYC neighborhood

Risks to Monitor

Ongoing vigilance

staff retention in competitive NYC labor market

potential neighborhood rezoning or construction disruptions

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

AI-powered restaurant analytics for Manhattan

SaaS platform providing real-time foot traffic predictions, competitor pricing analysis, and menu optimization for restaurants in Manhattan.

2

Fusion ghost kitchen network

Multi-brand virtual kitchen operating from a single Gramercy/Flatiron location, offering 3-4 Fusion concepts optimized for delivery platforms.

Digital Score

54/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$500K-$1.5M
Digital Score54/100

Contact Info

162 East 25th Street, New York, NY, 10010, 10010

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