Jack’s Wife Freda

Restaurants · New York, NY

Business Summary

Jack’s Wife Freda is a Contemporary American restaurant located in SoHo/NoHo, Manhattan, serving young professionals (25-40) in one of NYC's tourist-heavy areas. With a digital presence score of 84/100, there is strong digital presence that should be leveraged for expansion and brand building.

Location & Competitors

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Neighborhood
Tourist-heavy, luxury shopping area
Foot Traffic
Very high — major pedestrian corridor with 10,000+ daily passersby
Parking
Very limited — street parking nearly impossible, nearest garage $25-50
Transit Access
Excellent — multiple subway lines within 1-3 blocks
Nearby Landmarks
Broadway shopping corridorNew MuseumBloomingdale's SoHo

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Lucky's
0m
54/100
Average
High
Osteria Morini
0m
41/100
Weak
Medium
Neat
0m
36/100
Weak
Medium
19 Cleveland
0m
54/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$1.5M - $3.5M annually
Price Range$$ - $$$
Est. Employees15-35
Growth PotentialModerate — saturated market but strong location

Market Analysis

Market Size$12B+ restaurant market, 27,000+ restaurants in borough
Target DemographicsYoung professionals (25-40), tourists, business travelers, affluent residents

Consumer Trends

Experiential dining and Instagram-worthy presentationsSustainability and locally-sourced ingredients driving premium pricingAlcohol-free cocktail programs gaining traction

Opportunities

  • Corporate catering for nearby offices
  • Pop-up and collaboration events with local brands
  • Tourist-focused marketing on Yelp and Google Maps

SWOT Analysis

Strengths

Internal advantages

  • Manhattan location provides high visibility
  • Strong neighborhood foot traffic
  • Located in SoHo/NoHo, a recognized dining destination

Weaknesses

Areas for improvement

  • Digital presence score of 84/100 suggests online visibility gaps
  • Dependency on third-party delivery platforms
  • Intense competition from 3 nearby similar concepts

Opportunities

External potential

  • Create seasonal menus to drive repeat visits
  • Leverage Instagram/TikTok for organic customer acquisition
  • Expand delivery radius through virtual brand strategy

Threats

External risks

  • Economic downturn reducing discretionary dining spend
  • New restaurant openings in immediate vicinity
  • NYC minimum wage increases impacting labor costs

Strategic Recommendations

Quick Wins

Implement this week

Create a Google Ads campaign targeting 'best restaurant near me' queries

Add online ordering through direct website to reduce delivery app commissions

Claim and optimize Google Business Profile with updated photos and hours

Growth Strategies

1-3 months

Partner with local food influencers for sponsored content

Create a signature dish that becomes Instagram-viral content

Launch a Contemporary American-focused pop-up or tasting event series

Risks to Monitor

Ongoing vigilance

Watch for new competition from ghost kitchens in the area

Don't neglect dine-in experience while chasing delivery revenue

Avoid over-reliance on UberEats/DoorDash — commissions erode margins

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Virtual Contemporary American Cooking Classes

Monetize chef expertise through live virtual cooking classes teaching signature Contemporary American dishes, targeting food enthusiasts nationwide.

2

Manhattan Restaurant Collective

Form a Manhattan-based restaurant cooperative for bulk purchasing, shared marketing, and cross-promotion to reduce costs and increase visibility.

Digital Score

84/ 100
Excellent

Quick Stats

Competitors4
Est. Revenue$1.5M - $3.5M annually
Digital Score84/100

Contact Info

226 Lafayette Street, New York, NY, 10012, 10012
Most popular

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