Gage & Tollner

Restaurants · New York, NY

Business Summary

Gage & Tollner is a Contemporary American restaurant located in Brooklyn Heights/DUMBO, Brooklyn, serving millennials in one of NYC's upscale areas. With a digital presence score of 29/100, there is significant room for improvement in online visibility and customer engagement.

Location & Competitors

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Neighborhood
Upscale, waterfront views
Foot Traffic
High — popular dining destination with strong weekend crowds
Parking
Limited — some street parking available, metered spots nearby
Transit Access
Good — subway station within 5-minute walk
Walkability
High
Nearby Landmarks
Brooklyn Heights/DUMBO commercial corridorBrooklyn neighborhood shops

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Jay Street Fresh 99¢ Pizza
0m
31/100
Weak
Medium
Panda Express
0m
56/100
Average
High
Blimpie
0.16km
60/100
Average
High
Smith Deli Corp
0.16km
28/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$400K - $1.2M annually
Price Range$ - $$
Est. Employees5-15
Growth PotentialModerate to High — underserved area with growing demand

Market Analysis

Market Size$4B+ restaurant market, 8,000+ restaurants, fastest-growing borough
Target DemographicsMillennials, young families, creative professionals, gentrifying neighborhood mix

Consumer Trends

Alcohol-free cocktail programs gaining tractionExperiential dining and Instagram-worthy presentationsQR code menus and contactless ordering now expected

Opportunities

  • Weekend brunch service with neighborhood appeal
  • Meal prep and subscription box offerings
  • Pop-up and collaboration events with local brands

SWOT Analysis

Strengths

Internal advantages

  • Unique menu positioning in competitive landscape
  • Serves Contemporary American cuisine with established local demand
  • Located in Brooklyn Heights/DUMBO, a recognized dining destination

Weaknesses

Areas for improvement

  • Dependency on third-party delivery platforms
  • Intense competition from 3 nearby similar concepts
  • High NYC rent burden ($80-200/sqft in this area)

Opportunities

External potential

  • Capitalize on Brooklyn Heights/DUMBO's growing reputation as dining destination
  • Leverage Instagram/TikTok for organic customer acquisition
  • Develop catering program for nearby businesses

Threats

External risks

  • New restaurant openings in immediate vicinity
  • NYC minimum wage increases impacting labor costs
  • Economic downturn reducing discretionary dining spend

Strategic Recommendations

Quick Wins

Implement this week

Respond to all Yelp and Google reviews within 24 hours

Create a Google Ads campaign targeting 'best restaurant near me' queries

Claim and optimize Google Business Profile with updated photos and hours

Growth Strategies

1-3 months

Partner with local food influencers for sponsored content

Create a signature dish that becomes Instagram-viral content

Expand into catering for Brooklyn corporate and residential events

Risks to Monitor

Ongoing vigilance

Don't neglect dine-in experience while chasing delivery revenue

Avoid over-reliance on UberEats/DoorDash — commissions erode margins

Maintain food safety scores — NYC Health Department inspections are strict

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Brooklyn Restaurant Collective

Form a Brooklyn-based restaurant cooperative for bulk purchasing, shared marketing, and cross-promotion to reduce costs and increase visibility.

2

Virtual Contemporary American Cooking Classes

Monetize chef expertise through live virtual cooking classes teaching signature Contemporary American dishes, targeting food enthusiasts nationwide.

Digital Score

29/ 100
Poor

Business Details

Price Range$$$$
HoursMON-FRI: 5-10pm, SAT-SUN: 11:00am-10pm
OwnerSohui Kim, Ben Schneider, St. John Frizell
Established1879
Services
Dine-in reservationsBar for martinis/seafoodHappy hour 'tinisGroup diningSpecial occasionsVisa Dining CollectionBrunch Sat-Sun 11am-2:45pmLunch Sat-Sun 11am-2:45pmDinner daily 5pm

Online Presence

Platforms

Quick Stats

Competitors4
Est. Revenue$400K - $1.2M annually
Digital Score29/100

Contact Info

372 Fulton Street, Brooklyn, NY, 11201, 11201
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Gage & Tollner stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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