Fishmarket

Restaurants · New York, NY

Business Summary

Fishmarket is a restaurant restaurant located in Midtown, Manhattan. With a digital score of 37/100, there is significant room to improve online visibility and customer engagement through digital marketing and delivery platform optimization.

Location & Competitors

Loading map...
Neighborhood
Retail corridor district in Midtown, Manhattan
Foot Traffic
Very High
Parking
Nearby parking garage
Transit Access
Excellent - multiple subway lines nearby
Nearby Landmarks
McDonald'sCVS

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Westville East
0m
38/100
Weak
Medium
Mama Fina's House of Filipino Sisig
0m
37/100
Weak
Medium
Foxface Natural
0.16km
39/100
Weak
Medium
Danny & Coop’s Cheesesteaks
0.16km
67/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$1M-$2M
Price Range$$$
Est. Employees15-30
Growth PotentialAbove average

Market Analysis

Market Size$3-7M local dining market
Target DemographicsHealth-conscious millennials

Consumer Trends

Online ordering growthLocal sourcing movementFusion cuisine popularity

Opportunities

  • Launch catering services
  • Develop branded merchandise
  • Add online ordering

SWOT Analysis

Strengths

Internal advantages

  • Loyal customer base
  • Quality ingredients and consistent food
  • Prime location with good visibility

Weaknesses

Areas for improvement

  • No loyalty program
  • Limited marketing budget
  • No dedicated mobile app

Opportunities

External potential

  • Growing demand for delivery services
  • Corporate event catering
  • Partnership with food delivery platforms

Threats

External risks

  • Economic downturn impact on dining out
  • Changing consumer preferences
  • Supply chain disruptions

Strategic Recommendations

Quick Wins

Implement this week

Update menu photos on all platforms

Set up Instagram account with food photography

Claim and optimize Google Business Profile

Growth Strategies

1-3 months

Develop a catering program for local businesses

Expand menu with trending items

Risks to Monitor

Ongoing vigilance

Over-expansion without sufficient demand

Negative online reviews impacting reputation

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Midtown Restaurant Meal Kit Delivery

Pre-portioned meal kits featuring Fishmarket's signature dishes delivered to homes across Manhattan.

2

Restaurant Pop-Up Events Platform

Organize rotating pop-up dining events featuring Fishmarket's cuisine at venues across New York.

Digital Score

37/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$1M-$2M
Digital Score37/100

Contact Info

New York, NY
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Fishmarket stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

Coming soon • Instant delivery in 5 minutes • Money-back guarantee