Fillmore Delicatessen

Restaurants · New York, NY

Business Summary

Located in Midtown Manhattan, Fillmore Delicatessen is a neighborhood restaurants spot catering to local residents and visitors. With a digital score of 59, there is significant room to improve online visibility and leverage delivery platforms for growth.

Location & Competitors

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Neighborhood
residential with retail
Foot Traffic
moderate
Parking
garage parking within 2 blocks
Transit Access
limited transit access
Nearby Landmarks
WalgreensFood BazaarTrader Joe'sSweetgreen

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Isohama
0m
76/100
Strong
High
La Vita Pizza
0m
65/100
Average
High
Korali Estiatorio
0m
72/100
Strong
High
Barking Dog
0m
41/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 2 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$400K-$800K
Price Range$-$$
Est. Employees5-12
Growth Potentialhigh

Market Analysis

Market Size$10M annual in immediate area
Target Demographicsyoung professionals 25-40

Consumer Trends

ghost kitchen expansionmeal kit partnershipsethnic cuisine mainstream adoption

Opportunities

  • introduce weekend brunch
  • collaborate with food influencers
  • open second location

SWOT Analysis

Strengths

Internal advantages

  • competitive pricing
  • distinctive brand identity
  • prime location

Weaknesses

Areas for improvement

  • limited catering options
  • weak social media engagement
  • limited marketing budget

Opportunities

External potential

  • introduce weekend brunch
  • partner with local offices for lunch delivery
  • add outdoor seating

Threats

External risks

  • delivery app commission fees
  • food cost inflation
  • seasonal demand fluctuations

Strategic Recommendations

Quick Wins

Implement this week

respond to all online reviews

set up Instagram with food photography

start a referral discount program

Growth Strategies

1-3 months

open second location in adjacent neighborhood

develop branded merchandise

Risks to Monitor

Ongoing vigilance

key staff departure

over-expansion without sufficient capital

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Pop-Up Event Catering

Create weekly meal prep packages targeting health-conscious professionals in the neighborhood.

Digital Score

59/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$400K-$800K
Digital Score59/100

Contact Info

1668 3rd Avenue, New York, NY, 10128, 10128
Most popular

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