Felice 64

Restaurants · New York, NY

Business Summary

Felice 64 is a restaurants business located at 1166 1st Avenue, New York, NY, 10065. Situated in a mixed-use urban area of the New York City metro, near Statue of Liberty, this business serves one of the most diverse dining markets in the world. The local restaurants market shows moderate growth driven by tourism, dense population, and NYC's dining culture.

Location & Competitors

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Neighborhood
mixed-use urban
Foot Traffic
high
Parking
limited street parking
Transit Access
excellent transit access
Nearby Landmarks
Duane ReadeTargetFairway Market

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Dig Inn
New York, NY
0.40km
26/100
Weak
Low
Num Pang
New York, NY
0.80km
41/100
Weak
Medium
Peter Luger
New York, NY
2.00km
58/100
Average
Medium

Competitive Summary

Showing 3 of 3 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Estimated Value$2270K-$6360K
Industry Margin3-9%
Entry Cost$250K-$1.5M

Market Analysis

Market Size$28B
Trendmoderate growth
SeasonalityPeak during holidays, summer tourism, and restaurant week events

Consumer Trends

plant-based menusethnic cuisine diversityfarm-to-table dining

SWOT Analysis

Strengths

Internal advantages

  • Established presence in NYC restaurants market
  • Restaurants sector with massive local and tourist demand
  • Strategic location in mixed-use urban setting near Statue of Liberty

Weaknesses

Areas for improvement

  • Limited digital presence (score: 45/100)
  • Highly competitive market with thousands of alternatives
  • High operating costs typical of NYC businesses

Opportunities

External potential

  • Digital marketing expansion to capture online food searches
  • Growing food delivery market provides new revenue streams
  • Tourism recovery drives increasing dining demand

Threats

External risks

  • Rising rent and labor costs in NYC
  • New competitors constantly entering the market
  • Economic shifts affecting consumer dining budgets

Strategic Recommendations

Quick Wins

Implement this week

Implement QR code menus with online ordering links

Optimize Google Business Profile with menu and hours

Add professional food photography to all listings

Growth Strategies

1-3 months

Launch a ghost kitchen for delivery-only menu

Develop catering services for corporate events

Partner with hotels for tourist recommendations

Risks to Monitor

Ongoing vigilance

Changing consumer preferences post-pandemic

Supply chain disruptions affecting food costs

Dependence on delivery platform margins

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Manhattan Catering Marketplace

Platform connecting NYC restaurants with corporate event organizers and office lunch programs.

2

NYC Chef Talent Network

Staffing platform matching trained culinary professionals with NYC restaurants needing flexible talent.

3

Virtual Food Hall Platform

Online marketplace bringing multiple NYC restaurant kitchens under one ordering experience.

Digital Score

45/ 100
Fair

Quick Stats

Competitors3
Est. Revenue$690-1645K
Market Trendmoderate growth
Digital Score45/100

Contact Info

1166 1st Avenue, New York, NY, 10065, 10065
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Felice 64 stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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