Enthaice

Restaurants · New York, NY

Business Summary

Enthaice is a thai restaurant located at 31st Avenue, Astoria, NY, 11106 in New York City, NYC. Situated near local shopping corridor, it serves the diverse NYC residents with moderate digital visibility. The moderate foot traffic area and multiple subway lines nearby access provide solid customer acquisition potential.

Location & Competitors

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Neighborhood
commercial (New York City, NYC)
Foot Traffic
moderate
Parking
limited
Transit Access
multiple subway lines nearby
Nearby Landmarks
local shopping corridor

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Vite Vinosteria
0m
31/100
Weak
Medium
Bar Dalia
0m
74/100
Strong
High
Djerdan Burek
0m
49/100
Average
Medium
Golden Dragon
0m
43/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$300K-$900K
Price Range$$
Est. Employees5-15
Growth Potentialstrong — tourist traffic provides year-round baseline

Market Analysis

Market SizeNYC restaurant industry $50B+; New York City has 294+ restaurants within 1 mile
Target Demographicsdiverse NYC residents

Consumer Trends

sustainability and locally-sourced ingredients as differentiatorsexperiential dining and Instagram-worthy plating trendinggrowing interest in authentic Thai cuisine in NYC

Opportunities

  • launching a loyalty app to retain repeat customers
  • partnering with local breweries for exclusive pairings
  • offering cooking classes or tasting events for additional revenue

SWOT Analysis

Strengths

Internal advantages

  • prime location in New York City with moderate foot traffic
  • access to multiple subway lines nearby
  • authentic Thai cuisine niche

Weaknesses

Areas for improvement

  • limited digital marketing presence
  • limited creates accessibility challenges
  • intense competition from diverse restaurant scene

Opportunities

External potential

  • social media marketing to reach younger demographics
  • expanding delivery and catering services
  • tourist traffic from local shopping corridor

Threats

External risks

  • competition from established Thai restaurants nearby
  • rising commercial rents in NYC
  • new restaurant openings in the area

Strategic Recommendations

Quick Wins

Implement this week

add online ordering through direct website to avoid delivery app commissions

partner with local food bloggers for reviews

implement a simple loyalty punch card program

Growth Strategies

1-3 months

develop catering program targeting New York City businesses and events

create seasonal tasting menus to generate press coverage

Risks to Monitor

Ongoing vigilance

lease renewal at potentially higher rates

food supply chain disruptions affecting ingredient costs

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

AI-powered restaurant analytics for NYC

SaaS platform providing real-time foot traffic predictions, competitor pricing analysis, and menu optimization for restaurants in NYC.

2

Pop-up kitchen space in New York City

Shared commercial kitchen and front-of-house space in New York City for aspiring chefs to test concepts before committing to a full lease.

Digital Score

47/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$300K-$900K
Digital Score47/100

Contact Info

31st Avenue, Astoria, NY, 11106, 11106
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Enthaice stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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