Elena’s 43 Restaurant

Restaurants · New York, NY

Business Summary

Elena’s 43 Restaurant is a Contemporary American restaurant located in Hollis, Queens, serving diverse immigrant communities in one of NYC's caribbean areas. With a digital presence score of 28/100, there is significant room for improvement in online visibility and customer engagement.

Location & Competitors

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Neighborhood
Caribbean, diverse
Foot Traffic
Moderate — neighborhood-level traffic, stronger on weekends
Parking
Limited — some street parking available, metered spots nearby
Transit Access
Limited — primarily bus service, subway may require transfer
Nearby Landmarks
Hollis commercial corridorQueens neighborhood shops

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Mr. Gyro Halal Food
0.32km
29/100
Weak
Medium
Just Halal
0.32km
36/100
Weak
Medium
Jamaican Best Restaurant
0.48km
48/100
Average
Medium
Gaby's Pizza
0.48km
37/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$400K - $1.2M annually
Price Range$ - $$
Est. Employees5-15
Growth PotentialModerate to High — underserved area with growing demand

Market Analysis

Market Size$3B+ restaurant market, extreme diversity, 120+ cuisines represented
Target DemographicsDiverse immigrant communities, families, value-conscious diners, local workers

Consumer Trends

Ghost kitchens and delivery-only concepts expanding rapidlyLabor shortage driving wages up 15-25% since 2020Sustainability and locally-sourced ingredients driving premium pricing

Opportunities

  • Private dining/event space utilization
  • Corporate catering for nearby offices
  • Delivery optimization for Queens market

SWOT Analysis

Strengths

Internal advantages

  • Unique menu positioning in competitive landscape
  • Located in Hollis, a recognized dining destination
  • Strong neighborhood foot traffic

Weaknesses

Areas for improvement

  • Digital presence score of 28/100 suggests online visibility gaps
  • High NYC rent burden ($80-200/sqft in this area)
  • Limited parking for drive-in customers

Opportunities

External potential

  • Capitalize on Hollis's growing reputation as dining destination
  • Develop catering program for nearby businesses
  • Create seasonal menus to drive repeat visits

Threats

External risks

  • NYC minimum wage increases impacting labor costs
  • Economic downturn reducing discretionary dining spend
  • Rising food costs and supply chain disruptions

Strategic Recommendations

Quick Wins

Implement this week

Set up Instagram business account with consistent posting schedule (3x/week)

Respond to all Yelp and Google reviews within 24 hours

Claim and optimize Google Business Profile with updated photos and hours

Growth Strategies

1-3 months

Launch a Contemporary American-focused pop-up or tasting event series

Expand into catering for Queens corporate and residential events

Develop a loyalty/rewards app to increase customer lifetime value

Risks to Monitor

Ongoing vigilance

Maintain food safety scores — NYC Health Department inspections are strict

Avoid over-reliance on UberEats/DoorDash — commissions erode margins

Monitor lease renewal terms — NYC commercial rents volatile

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Hollis Food Tour Partnership

Create a curated food tour experience in Hollis partnering with 4-5 local restaurants, bookable through a dedicated app with themed routes.

2

Contemporary American Meal Kit Subscription

Offer weekly Contemporary American meal kits with pre-portioned ingredients and recipes, targeting busy NYC professionals who want restaurant-quality Contemporary American at home.

Digital Score

28/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$400K - $1.2M annually
Digital Score28/100

Contact Info

89-48 Francis Lewis Boulevard, New York, NY, 11423, 11423
Most popular

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