El Sabroso

Restaurants · New York, NY

Business Summary

Located in a transit-adjacent commercial area, El Sabroso serves the local community with very high foot traffic potential. Building on its existing presence, strategic digital investments could drive meaningful growth. El Sabroso is a restaurant establishment located at 265 West 37th Street, New York, NY. With a digital score of 64/100, there is moderate room for improvement in online presence and digital marketing strategies.

Location & Competitors

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Neighborhood
Transit-Adjacent Commercial
Foot Traffic
Very High
Parking
Very limited
Transit Access
Good - bus routes nearby
Walkability
98/100
Nearby Landmarks
Dollar TreeMetroPCS

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Pizzacafe
0m
55/100
Average
High
Chatti
0m
70/100
Strong
High
Roast Kitchen
0m
26/100
Weak
Medium
Gogi
0m
78/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 2 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Est. Revenue$2027K annually
Price Range$$$
Est. Employees17
Growth PotentialHigh

Market Analysis

Market Size$3M annual addressable market
Target DemographicsYoung professionals 25-40

Consumer Trends

Plant-based menu expansionExperiential diningSocial media-driven discovery

Opportunities

  • Late-night menu offering
  • Expand delivery radius via third-party apps
  • Pop-up events and collaborations

SWOT Analysis

Strengths

Internal advantages

  • •Unique cuisine offering
  • •Loyal customer base
  • •Fast service

Weaknesses

Areas for improvement

  • •Weak social media
  • •Limited online presence

Opportunities

External potential

  • •Late-night menu offering
  • •Catering services for local offices

Threats

External risks

  • •New competitor openings
  • •Food cost inflation

Strategic Recommendations

Quick Wins

Implement this week

Start a weekly special promotion

Add online ordering to website

Update hours and menu on all platforms

Create a simple website with menu

Growth Strategies

1-3 months

Develop signature dish brand identity

Expand to second location

Create YouTube cooking content

Risks to Monitor

Ongoing vigilance

Delivery margin erosion

Over-expansion without demand validation

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Community Cooking Events

Host monthly cooking classes or cultural food events at El Sabroso to build community engagement and brand loyalty.

2

Local Food Marketplace

Create a micro-marketplace connecting El Sabroso with local suppliers and customers for fresh, locally-sourced ingredients.

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Digital Score

64/ 100
Good

Business Details

Price Range$
HoursMon-Fri: 8:00 am - 5:00 pm (varies by source); Sat: Closed or 9:00 am - 5:00 pm; Sun: Closed
OwnerTony Molina
Services
Latin/Spanish/Ecuadorian cuisineBreakfastLunchDinnerTakeoutWheelchair Accessible

Quick Stats

Competitors4
Est. Revenue$2027K annually
Digital Score64/100

Contact Info

265 West 37th Street, New York, NY, 10018
(646) 846-5121
Website

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