Dunkin' Donuts/Baskin Robbins
Restaurants · New York, NY
Business Summary
Dunkin' Donuts/Baskin Robbins is a Contemporary American restaurant located in Carroll Gardens/Red Hook, Brooklyn, serving millennials in one of NYC's italian heritage areas. With a digital presence score of 64/100, there is a solid foundation but opportunities to strengthen social media and delivery optimization.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| The Grape Leaf | 0m | 72/100 Strong | High |
| Fragole Ristorante | 0m | 58/100 Average | High |
| Baby Luc's | 0m | 60/100 Average | High |
| Giardini Pizza | 0.16km | 50/100 Average | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Revenue Range
Financial Overview
Market Analysis
Consumer Trends
Opportunities
- Corporate catering for nearby offices
- Underserved Contemporary American niche in Carroll Gardens/Red Hook area
- Late-night menu targeting bar and nightlife crowd
SWOT Analysis
Strengths
Internal advantages
- •Strong neighborhood foot traffic
- •Unique menu positioning in competitive landscape
- •Located in Carroll Gardens/Red Hook, a recognized dining destination
Weaknesses
Areas for improvement
- •Dependency on third-party delivery platforms
- •High NYC rent burden ($80-200/sqft in this area)
- •Limited parking for drive-in customers
Opportunities
External potential
- •Create seasonal menus to drive repeat visits
- •Leverage Instagram/TikTok for organic customer acquisition
- •Capitalize on Carroll Gardens/Red Hook's growing reputation as dining destination
Threats
External risks
- •Economic downturn reducing discretionary dining spend
- •Rising food costs and supply chain disruptions
- •Third-party delivery commission increases
Strategic Recommendations
Quick Wins
Implement this week
Set up Instagram business account with consistent posting schedule (3x/week)
Create a Google Ads campaign targeting 'best restaurant near me' queries
Add online ordering through direct website to reduce delivery app commissions
Growth Strategies
1-3 months
Create a signature dish that becomes Instagram-viral content
Partner with local food influencers for sponsored content
Expand into catering for Brooklyn corporate and residential events
Risks to Monitor
Ongoing vigilance
Watch for new competition from ghost kitchens in the area
Maintain food safety scores — NYC Health Department inspections are strict
Monitor lease renewal terms — NYC commercial rents volatile
Startup Ideas
AI-generated business opportunities inspired by this analysis
Virtual Contemporary American Cooking Classes
Monetize chef expertise through live virtual cooking classes teaching signature Contemporary American dishes, targeting food enthusiasts nationwide.
Carroll Gardens/Red Hook Food Tour Partnership
Create a curated food tour experience in Carroll Gardens/Red Hook partnering with 4-5 local restaurants, bookable through a dedicated app with themed routes.
Similar Restaurants
Explore reports for similar businesses nearby
Dragon Town
New York, NY
Tomo Japanese Cuisine
642 McLean Avenue, Yonkers, NY, 10705
876 Caribbean Eatery
153-41 Rockaway Boulevard, Jamaica, NY, 11434
FIX-U-PLATE
1139 Clarkson Avenue, Brooklyn, NY, 11212
B London
New York, NY
Teura Il Ponte
1215 Surf Avenue, Brooklyn, NY, 11224
Digital Score
Quick Stats
Contact Info
Unlock Full Analysis
Only 12% of businesses in this area have a growth strategy. Get a 20+ page deep-dive for Dunkin' Donuts/Baskin Robbins — financials, competitors, and a step-by-step action plan.
Coming soon • Instant delivery in 5 minutes • Money-back guarantee