Dunkin’

Restaurants · New York, NY

Business Summary

Dunkin’ is a restaurant establishment located in historic district NJ. With a digital score of 37, it has limited online visibility and could benefit from enhanced digital marketing strategies. The moderate foot traffic area and major transit hub nearby provide a reasonable foundation for growth.

Location & Competitors

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Neighborhood
Historic District
Foot Traffic
Moderate
Parking
Private lot available
Transit Access
Major transit hub nearby
Nearby Landmarks
Dunkin'Planet FitnessWhole FoodsTarget

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Italian Circle
0.16km
28/100
Weak
Medium
Shanghai Number 2 Chinese
0.48km
24/100
Weak
Low
Westside Grill
0.48km
46/100
Average
Medium
Chicken Supreme
0.64km
80/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$150K-$400K
Price Range$$-$$$
Est. Employees15-25
Growth PotentialHigh with investment

Market Analysis

Market Size$2M-5M annually in immediate area
Target DemographicsCollege students

Consumer Trends

Health-conscious eating on risePlant-based menu options trending

Opportunities

  • Weekend brunch demand unmet
  • Underserved lunch crowd in area

SWOT Analysis

Strengths

Internal advantages

  • Late-night hours
  • Family-friendly atmosphere

Weaknesses

Areas for improvement

  • Inconsistent hours
  • Limited online presence

Opportunities

External potential

  • Expand delivery radius via apps
  • Social media marketing campaigns
  • Health-conscious menu additions
  • Partner with local businesses

Threats

External risks

  • Delivery app commission increases
  • Health inspection risks

Strategic Recommendations

Quick Wins

Implement this week

Set up Instagram with regular posts

Offer a weekday lunch special

Add QR code menu

Growth Strategies

1-3 months

Expand to catering and events

Launch meal subscription service

Create branded merchandise

Risks to Monitor

Ongoing vigilance

Ignoring negative online reviews

Neglecting core customer base

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Local Food Delivery Co-op

Partner with neighboring restaurants to create a local delivery cooperative, reducing dependency on major delivery apps.

2

Neighborhood Food Hall

Convert or expand space into a multi-vendor food hall concept, attracting diverse foot traffic and sharing overhead costs.

Digital Score

37/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$150K-$400K
Digital Score37/100

Contact Info

161 Union Avenue, Paterson, NJ, 07502, 07502
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Dunkin’ stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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