Costas

Restaurants · New York, NY

Business Summary

Costas is a contemporary restaurant located at 30 West 35th Street, New York, NY, 10001 in Chelsea/Penn Station, Manhattan. Situated near Madison Square Garden, it serves the commuters, event attendees, tourists, office workers with moderate digital visibility. The extremely high foot traffic area and 1/2/3/A/C/E at Penn Station, 7 at Hudson Yards access provide solid customer acquisition potential.

Location & Competitors

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Neighborhood
transit hub/commercial (Chelsea/Penn Station, Manhattan)
Foot Traffic
extremely high
Parking
garage only
Transit Access
1/2/3/A/C/E at Penn Station, 7 at Hudson Yards
Nearby Landmarks
Madison Square GardenPenn StationHudson YardsMoynihan Train Hall

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Barn Joo 35
0m
69/100
Average
High
The Liberty
0m
48/100
Average
Medium
Hakata TonTon
0m
74/100
Strong
High
Hyodonggak
0m
72/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 2 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$1M-$4M
Price Range$$$-$$$$
Est. Employees15-45
Growth Potentialhigh — gentrifying area with rising disposable income

Market Analysis

Market SizeNYC restaurant industry $50B+; Chelsea/Penn Station has 313+ restaurants within 1 mile
Target Demographicscommuters, event attendees, tourists, office workers

Consumer Trends

QR code digital menus now standard post-pandemiclate-night dining demand rebounding in NYCcontactless payment adoption at 85%+ in NYC

Opportunities

  • partnering with local breweries for exclusive pairings
  • offering cooking classes or tasting events for additional revenue
  • expanding delivery radius via DoorDash/Uber Eats optimization

SWOT Analysis

Strengths

Internal advantages

  • prime location in Chelsea/Penn Station with extremely high foot traffic
  • access to 1/2/3/A/C/E at Penn Station, 7 at Hudson Yards
  • authentic Contemporary cuisine niche

Weaknesses

Areas for improvement

  • limited digital marketing presence
  • dependence on walk-in traffic over reservations
  • small physical footprint limits seating capacity

Opportunities

External potential

  • tourist traffic from Madison Square Garden
  • growing population in Chelsea/Penn Station neighborhood
  • seasonal menu innovations to drive repeat visits

Threats

External risks

  • increasing food and labor costs
  • competition from established Contemporary restaurants nearby
  • new restaurant openings in the area

Strategic Recommendations

Quick Wins

Implement this week

create a Google Ads campaign targeting nearby zip codes

optimize Yelp listing with professional photos and respond to all reviews

offer weekday lunch combos to attract office workers

Growth Strategies

1-3 months

create seasonal tasting menus to generate press coverage

build email list with 2000+ subscribers through in-store sign-ups

Risks to Monitor

Ongoing vigilance

health department inspection compliance costs

food supply chain disruptions affecting ingredient costs

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Contemporary ghost kitchen network

Multi-brand virtual kitchen operating from a single Chelsea/Penn Station location, offering 3-4 Contemporary concepts optimized for delivery platforms.

2

Chelsea/Penn Station food tour platform

App-based walking food tours of Chelsea/Penn Station's diverse restaurant scene, combining cultural history with curated tastings from local favorites.

Digital Score

48/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$1M-$4M
Digital Score48/100

Contact Info

30 West 35th Street, New York, NY, 10001, 10001
Most popular

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