Butterflies

Restaurants · New York, NY

Business Summary

Butterflies is a diverse/local restaurant located at 145-09 Guy R. Brewer Boulevard in New York, New York. With a digital score of 32/100, there is significant opportunity to improve online visibility and attract more customers through digital channels. The moderate-high foot traffic location and diverse/local focus position it well within the competitive New York dining scene.

Location & Competitors

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Neighborhood
urban commercial
Foot Traffic
moderate-high
Parking
street parking varies
Transit Access
good - public transit accessible
Nearby Landmarks
parksubway stationlaundromat

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
The Golden Grillers
0m
63/100
Average
High
Crown Chicken
0.16km
40/100
Weak
Medium
The Queens Food Court
0.32km
19/100
Weak
Low
Success
0.80km
37/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$1751K-$2030K/year
Price Range$-$$
Est. Employees23
Growth Potentialmoderate

Market Analysis

Market Size~49K potential customers within 1-mile radius
Target DemographicsNew York residents, workers, and visitors seeking diverse/local dining options

Consumer Trends

ghost kitchen and virtual brand expansionsocial media marketing driving foot trafficgrowing demand for delivery and takeout

Opportunities

  • expand delivery radius via DoorDash/UberEats
  • partner with local businesses for cross-promotion
  • weekend brunch service expansion

SWOT Analysis

Strengths

Internal advantages

  • established presence in New York
  • specialized Diverse/Local cuisine offering
  • convenient location at 145-09 Guy R. Brewer Boulevard

Weaknesses

Areas for improvement

  • no dedicated website or outdated web presence
  • dependent on walk-in traffic
  • small dining capacity

Opportunities

External potential

  • expand delivery radius via DoorDash/UberEats
  • partner with local businesses for cross-promotion
  • weekend brunch service expansion

Threats

External risks

  • rent increases in commercial corridors
  • increasing competition from delivery-only kitchens
  • changing neighborhood demographics

Strategic Recommendations

Quick Wins

Implement this week

set up Instagram account with food photography

register on major delivery platforms

add QR code menu for contactless ordering

Growth Strategies

1-3 months

expand menu with trending items

develop a branded website with online ordering

partner with food bloggers for reviews

Risks to Monitor

Ongoing vigilance

negative online reviews impacting reputation

over-expansion without sufficient demand

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Diverse/Local Meal Kit Delivery

Offer DIY meal kits featuring Butterflies's signature dishes for home cooking enthusiasts in New York.

2

Virtual Diverse/Local Cooking Classes

Host online cooking classes teaching popular dishes from Butterflies's menu, building brand awareness and additional revenue.

Digital Score

32/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$1751K-$2030K/year
Digital Score32/100

Contact Info

145-09 Guy R. Brewer Boulevard, New York, NY, 11434, 11434
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Butterflies stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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